YouTube news and archive

YouTube to launch first official live shopping channel

YouTube is set to launch its first official shopping channel in South Korea on June 30, becoming the world's pioneer in this domain. The channel will provide a live commerce platform for companies and feature around 30 brands at its launch, reported Yonhap News Agency. YouTube's move into the shopping space aims to create an engaging and...

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Business

YouTube creators can now monetise revenue via short-form video

It may have been a long time coming, but YouTube will officially let creators monetise ad revenue on its short-form video making platform, Shorts, from February. Shorts is the short-form section of the video-sharing website YouTube, hosting content much like YouTube's primary service but in a vertical format with a maximum length of 60 seconds....

Retail

Youtube pilots new shopping feature for Shorts

Youtube is expanding its shopping features in an effort to boost revenue as it faces a slow down in digital advertising. The Alphabet-owned company will begin allowing users to shop products directly from Shorts, which is Youtube’s short-form video platform, similar to TikTok. The feature is currently being tested with creators in the US who...

Fashion

YouTube to roll out handles to foster connection, search and comments

YouTube is stepping up its branding and connecting capability by introducing handles. Handles, which are characterised with an @ symbol, will be unique identifiers to channels and in future will determine how users and companies will be mentioned in comments and community posts. Google-owned YouTube said it will gradually roll out the update in...

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Fashion

YouTube to host first shoppable beauty festival

YouTube is to host its first shoppable beauty festival on 16 June. In a bid to compete for the advertising dollars traditionally allocated to television and shopping channels, YouTube is aiming large for creators and brands to make it a go-to destination for livestreaming, entertainment, fashion and shopping. The Beauty Festival will be hosted...

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Business

Launching video commerce, YouTube wants to become a shopping destination

With clickable content soon to be the norm at Netflix, online shopping may have a new contender in the mix, with YouTube launching a Holiday Stream and Shop livestreaming event as part of its e-commerce ambitions. The move into online shopping would see YouTube users sell a mix of their own merchandise and select brands directly via the...

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Fashion

YouTube and Copenhagen Fashion Week announce partnership

Copenhagen Fashion Week (CPHFW) is partnering with YouTube for its spring summer 2022 collections, which will be take place from 10-13 August. The Google-owned platform will showcase the live runway experience to a global audience, elevating Copenhagen’s standing as an industry leader, even if its fashion week slot comes at a time of year when...

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Fashion

YouTube hosts first virtual runway show

YouTube on Saturday hosted its first virtual runway show, an indication of how fashion week may look for the coming season. The online video platform held what it dubbed the “first-of-its-kind virtual fashion show and behind the scenes event of Carine Roitfeld’s CR Runway and amfAR against Covid-19.” The event brought together some of the...

Fashion

Louis Vuitton launches LVTV

Luxury brand Louis Vuitton has launched LVTV, which is now part of their YouTube challenge. LVTV will take fans of the brand behind the scenes of the company and feature clips from runway shows. With Paris Fashion Week coming up, Louis Vuitton had perfect timing. The first videos released on LVTV feature actress Emma Stone prepping for the 2019...

Fashion

Are YouTube channels and vlogs the next step in content marketing?

Marc Jacobs has joined the vlogosphere. Not long after VidCon—a convention geared for YouTube stars and its audiences—Marc Jacobs has posted a seemingly candid video onto his eponymous brand’s official YouTube channel, wherein he learns to drive. The designer dons an orange bucket hat along with pink sweatpants, two coordinating sweatshirts, and...

Retail

Liketoknow.it launches shoppable YouTube channel

Influencer shopping app Liketoknow.it is launching a YouTube channel about fashion and beauty. Weekly shoppable videos will be produced in partnership with influencers like Aimee Song, Zoella, Desi Perkins, Samantha Maria, and Alexandrea Garza. "> “In 2021, it’s estimated that 82 percent of Internet traffic will be video, so it’s not only...

Fashion

Alexa Chung launches YouTube channel

Model, television presenter and fashion designer Alexa Chung is adding one more item to her list of occupations: YouTuber. Chung intends to use the new platform to “share unfiltered original content through a host of videos spanning fashion, art, travel and other random things”, according to the description of her very first video. "> Commenting...