After feeling the heat of heavy discounts strategies followed by online platforms, leading lifestyle brands and retailers like Future Group, ITC-owned Wills Lifestyle and John Players, Puma, Turtle and Max Retail have now launched exclusive merchandise collections for online platforms. The collection […]

Global sportswear brand Puma launched Pulse XT, a fitness shoe in India, exclusively designed for women. Pulse XT is in line with the brand’s strategy of making an aggressive foray into women’s fitness and training segment. The company has roped in actress Jacqueline Fernandez as its training ambassador […]

The Odisha Khadi and Village Industries Board (OKVIB) and National institute of Fashion Technology (NIFT), Bhubaneswar have partnered to promote khadi products of the state. The Fashion and Lifestyle Accessories Department of NIFT, Bhubaneswar in association with OKVIB will chalk out a strategy to revive […]

Disney India has joined hands with Myntra to unveil a range under ethnic fashion label Anouk. Called ‘Disney by Anouk’, Disney’s favourite character Mickey has found its way on women’s everyday wear. The range consists of fashion pieces like anarkali, long kurtas, skirts, tunics, crop tops and jumpsuits […]

As we make the transition from late spring to early summer, discover the latest trends emerging in the world of street style, as pinpointed in key cities across London, New York, Milan, Paris and beyond. In each country, the most fashion-forward S/S15 looks worn by directional trend-setters inspire […]

Nautica the bridge to luxury brand of apparels and accessories that takes inspiration from marine life has launched a collection in keeping with the season’s colours. The brand retailed by Arvind Brands in India has a product portfolio that imbibes an American sportswear look offering a wide range of […]

Two years ago, in May 2013, the Accord on Fire and Building Safety in Bangladesh was founded. Membership trickled in at first but after a few big (European) brands took the plunge, others followed suit. Today, the Accord includes more than 200 company signatories and over 1500 factories. It is a five-year, […]

'Dazzle', a new lingerie collection for women was recently launched by Shalibhadra Creations (SC), in Mumbai. The brand previewed its collection of designer bras at the launch. The Kubadia family, which had earlier successfully launched an innerwear brand Sonari, unveiled the logo for Dazzle. This followed […]

A lot of effort are going on to revive India’s traditional crafts. The latest move is that the government is joining hands with designers and ecommerce platforms to revive, promote and help artisans create traditional rich product range matching the tastes of modern customers. Recently, leading designers […]

Ethnic women’s wear brand Biba has revamped its logo. The design of the new logo is inspired by a peacock feather to capture the new generation of India women who are confident, brave and forward thinking in thought as well as in deed. It reflects the brand identity in order to make it younger, more […]

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