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From Margiela to Marni: OTB’s creative shake-up may just be the beginning

In a season of notable reshuffles across fashion’s creative directors, the news of Meryll Rogge taking the helm at Marni might appear subdued compared to the drama at more headline-grabbing houses. But make no mistake, her appointment is a quietly significant moment not just for the Milanese label, but for its parent company, OTB, which has been...

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Desigual embraces artificial intelligence to expand its creative universe and optimise its operations

The emergence of generative artificial intelligence (AI) in the fashion industry has been as rapid as it has been provocative. First came astonishment, then experimentation, and finally, a more critical stage in which many brands are asking themselves: what role do we want to play in a creative ecosystem increasingly mediated by this technology?...

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