For nearly 15 years, Inlook Fashion has been catering to the women’s western wear segment. The brand, which offers a variety of products, enjoys strong customer recall across the country despite not retailing through EBOs, MBOs, or large format stores. Talking about the brand’s inception and journey […]

Designer Rajesh Pratap Singh has unveiled a new design in classic and evergreen white shirt range inspired by and dedicated to the British-born architect Laurie Baker, who died in 2007. “This season Rajesh Pratap Singh's white shirt is dedicated to the Gandhi of architecture, 'Laurie Baker', which defies […]

Latin Quarters (LQ), a premium fashion brand offering women’s apparel, accessories and handbags is ready with its smart range for forthcoming Autumn/Winter season. “Founded in 2006, the brand, since its inception has always strived hard to deliver the best to customers. At LQ, we live and breathe trends. […]

Bangalore based yoga wear startup IKA Yoga Wear has launched Proyog, its line of yoga suits on International Yoga Day on June 21, 2015. The company has got a funding boost from former Cafe Coffee Day chief executive Naresh Malhotra, and Ajay Malhotra, Managing Director of Dubai-based Vamm Capital. Recently, […]

Fashion looks to the sea for inspiration, updating maritime styles with a modern twist. This week, the Trendstop team present New Nautical, an essential fashion theme for Spring/Summer 2016 womenswear. Influencing everything from apparel and accessories to colour, materials and beyond, we see how seafaring […]

Fashion oriented denim brand Poison Jeans, which so far focused on mass to mid segment is all set to launch a range in the higher price range, this season. “We are also launching a collection of casual and semi-formal shirts. We will probably launch it this season or by next summer,” explains Yash Badera, […]

With the world celebrating the first International Yoga Day, Indian brands such as Proyog, Bhusattva, Moral Fibre, Forever Yoga, Do U Speak Green and Urban Yoga came up with stylish yet comfortable yoga wear. And since international yoga wear sizes don’t fulfill the needs of Indian consumers, these […]

Established 50 years ago as a small sari shop, Chhabra Triple Five Fashions has grown to become one of India’s top wholesaler and retailer of ethnic fashion label ‘Chhabra 555’. The line includes the whole gamut of ethnic wear for women including saris, suit dupattas , lehangas and fabrics. Elaborating […]

While celebrities prefer them for social dos and special occasions, dresses are increasingly finding a way to every woman’s wardrobe. With foreign labels taking an e-route to India and Indian designers creating affordable range for online medium, both brick-and-mortar and online retailers are witnessing […]

Online T-shirt design and sales platform Freecultr backed by Sequoia Capital has partnered Yash Raj Films. The tie-up would see the former offering merchandise inspired by the latter’s films. The company also retails its range through eight franchise-run stores. The Gurgaon-based apparel and e-commerce […]

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