Latest Articles in Fashion

Spotted on the catwalk: The WGSN spring/summer 2027 colours

From eye-catching royal blue and bold orange to softer shades like lilac pink, light green-infused khaki, and earthy brown with a subtle pink hue — WGSN’s and Coloro’ s spring/summer 2027 colour palette is already making waves on the catwalks. The five trend-defining trend tones, selected in collaboration with Coloro, are being embraced by...

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PFW SS26 color trends: Sophisticated palettes for innovative silhouettes

Attendees at PFW SS26 are calling it “one for the history books.” The debut collections from several of the world’s leading designers captivated editors and buyers alike with innovative silhouettes and a bold, expressive approach to color. In a definitive move away from monochromatic shades of black and white, PFW designers explored a wide range...

Fashion |In Pictures

Spotted on the catwalk: SS26 trends according to Heuritech

Parisian AI fashion forecasting company Heuritech analyses millions of social media images to predict which styles, colours and fabrics will dominate the coming seasons. For spring/summer 2026, the agency identified ten notable trends. FashionUnited highlights a few of them with the help of catwalk looks. Purple as trend colour and Creamy Yellow...

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From waste to runway: Kenyan designers transform used clothes into art

In a dusty alley in the heart of Kenya's largest open-air market, fashion models strut down a makeshift runway in bold, upcycled outfits made from waste collected at dumpsites and market cast-offs -- proof that even trash can dazzle. Every year, thousands of tonnes of used clothes from Europe, the United States, and beyond make their way to...

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Fashion |Focus

PFW SS26: Balenciaga explored the house’s original silhouettes

As recently reported by FashionUnited, a major highlight of this season’s Paris Fashion Week was Pierpaolo Piccioli’s debut as the new creative director of Balenciaga. After the previous designer, Demna’s, inclusion of streetwear, Piccioli took a different direction, explicitly referencing Cristóbal Balenciaga’s original forms, (sack dresses,...

Fashion |In Pictures

John Smedley unveils collaboration with Bill Nighy

British luxury knitwear brand John Smedley has unveiled an exclusive capsule collection designed in collaboration with actor Bill Nighy, who has been a wearer of the brand since he was 17 years old. In a statement, Nighy explains that he has turned to John Smedley knitwear “as a foundational part of his wardrobe,” for more than five decades, and...

Fashion |Exclusive

Exclusive: Paraiso Miami Swim Week to hold first Dubai event in 2026

Paraiso, an organiser behind the annual Miami Swim Week, is preparing to venture into a new region. The platform has announced the debut of an United Arab Emirates (UAE) edition of its event dubbed Paraiso Dubai, set to take place October 2026. In a bid to build a “commercial bridge” between Miami and Dubai, Paraiso is looking to leverage...

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Fashion |Interview

How emerging sustainable fashion brands are winning over consumers

Navigating the fashion landscape seems to have never been more challenging - especially for smaller, emerging, and upcoming designers. Characterized by ongoing economic uncertainty, the increasing use of digital tools like AI, a changing retail experience, and never-ending shifts in consumer behavior, there is one red string connecting it all: a...

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Rag & Bone continues expansion with European e-commerce site

Rag & Bone is continuing its global expansion, this time into the digital realm. The US brand has unveiled a new e-commerce website dedicated to the European market, offering direct access to 28 countries. Products available on the site span wardrobe staples like tailoring and knitwear to accessories, covering the full range of Rag & Bone’s...

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Fashion |ANALYSIS

Daring or reassuring: Brand strategies at Paris Fashion Week

“Historic” was a term widely used by industry professionals to describe this notable fashion week. A large number of brands had chosen this season to begin an important chapter in their history and unveil the very first collection from their new artistic director. While these debuts largely captured public attention, other key moments also made...

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Harrods buyer impressed by Chanel and Dior debuts at PFW SS26

Paris Fashion Week spring/summer 2026, which took place from September 29 to October 7, saw debuts at Chanel, Dior, and Balenciaga, and delivered a season of “extraordinary reset,” according to Simon Longland, director of buying for fashion at luxury British department store Harrods. Longland told FashionUnited over e-mail: “Paris offered a...

Fashion |In Pictures

Gap teams up with New York-based designer Sandy Liang

American retailer Gap has unveiled a new collaboration with New York-based designer Sandy Liang, inspired by “modern girlhood and self-expression”. The limited-edition collection for women and kids launches on October 10 and is rooted in a shared nostalgia, merging Gap’s heritage and timeless aesthetic with Liang’s signature feminine edge,...