Allen Solly news and archive

Allen Solly launches a range of contemporary, stylish trousers

Allen Solly has launched a new set of trousers that incorporates blends, which provide comfort and mobility. With innovative detailing and modern construction this collection aims at redefining the trouser category. The stylish collection of fashion forward trousers by Allen Solly comes with a sporty side stripe, elastic waist band, light weight...

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Fashion

Women’s Work Wear: Allen Solly plans chinos, denim driven line

Allen Solly the brand from Madura Fashion and Lifestyle, a division of Adity Birla Fashion and Retail is known for bringing in the concept of ‘Friday Dressing’ to menswear in India. Allen Solly is known as an understated yet upbeat work wear brand. What’s more Allen Solly is also the first brand to introduce work wear for women. And in keeping...

Retail

Allen Solly opens state-of-the-art store in Bangalore

Allen Solly opened its new store House of Allen Solly in Bangalore. It houses sub-brands such as Solly Sport, Solly Jeans Co and Solly women’s wear. All these sub-brands have their own section designed with their own identity from flooring, fixture to lighting. The store is spread out on 3,581 square feet area with 1,653 square feet dedicated to...

Retail

Allen Solly targets to touch sales of Rs 1,000 cr this fiscal

Allen Solly, the brand under Madura Fashion & Lifestyle stable aims to reach Rs 1,000 crores sales mark by the end of this fiscal. The company anticipates 20 percent growth against Rs 800 crores reported in FY14/15. The plan is to add around 60 to 70 new stores to its existing kitty of 235 Allen Solly exclusive stores across the country. While...

Retail

Brands bullish on growth, plan aggressive retail expansion

Despite slow economy, inflation, low consumer sentiment and tough competition from online players, apparel brand are optimistic about growth. They are investing in expanding their retail reach by opening more stores in metros as well as smaller towns. Even on the export front, players are hopeful of achieving the target set by the government for...

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Business

CMAI Q1 Apparel Index: Growth touches 6.2 points as big brands lead

CMAI’s Apparel Index for April-June (2015-16) reveals that the industry continued its upward growth curve with overall index value recording 6.2 points. Much like the previous quarters, it’s the bigger brands which have done far better with higher sales turnover and lower inventory holding. Small and mid-level brands are lagging behind on all...

Fashion

Allen Solly woos Infosys employees with smart casuals

With India’s top IT company Infosys announcing a new dress code for its employees, who can now wear smart business casuals on working days. A lot of opportunities have opened up for a brand like, Allen Solly from the house of Madura Fashion & Lifestyle. Allen Solly has announced a 25 percent discount on its smart casuals range, exclusively for...

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Business

Allen Solly Junior strengthens distribution network, to add 40 EBOs

Allen Solly Junior, the popular kids’ wear brand is planning to strengthen its distribution network by adding another 40 EBOs next year. The brand launched in 2010 as a sub-brand of Allen Solly, caters to children aged 4 to 14 years. The sub-brand has grown at 50 per cent CAGR from 2010 to 2014. Banking on rapidly growing kids’ segment...

Retail

Allen Solly to open exclusive sportswear and denim stores

Allen Solly from Madura Fashion and Lifestyle is keen to establish its two apparel categories - casual sportswear and denims to drive revenues of its exclusive retail stores. The company recently entered into an exclusive partnership with tennis grand slam tournament Wimbledon to launch of Allen Solly's sub-brand Solly Sport. As of now, both the...

Fashion

Allen Solly partners with Wimbledon for men's wear

Premium readymade apparel brand Allen Solly from the house of Aditya Birla Group-owned Madura Fashion and Lifestyle has entered into an exclusive partnership with the famed tennis grand slam tournament Wimbledon to sell men's wear. The partnership will also see the launch of Allen Solly's sub-brand Solly Sport. Solly Sport will offer an...

Apparel

Allen Solly unveils a range of trendy Chinos

Credited for introducing cotton trousers to Indian consumers, Allen Solly, now introduces a wide range of cotton Chinos for men. This trouser style is popular because of its slim fit and vibrant colour options. Allen Solly Chinos are in a number of shades and tones and are extremely stylish and versatile. Made with cotton, they are in bright...

Apparel

Allen Solly to introduce ‘Color Lab’ in more stores

Allen Solly, the well known clothing brand from the Madura Fashion and Lifestyle is targeting Rs 650 crores revenue this fiscal. It’s witnessing high demand and strong growth in business with innovative activities like the just introduced ‘Colour Lab’. The Colour Lab innovation, started especially to attract young consumers, will be available at...