Browns news and archive

Farfetch could offload Browns as it seeks to raise cash

When Farfetch acquired the London boutique business of Browns in 2015, it marked the onset of a new era for retail, illustrating how digital and physical stores could seamlessly integrate. This move, where a digital platform acquired a high-end fashion business, was a novel proposition, lending Farfetch both gravitas and the potential to be an...

Fashion |In Pictures

Amiri launches exclusive collection and installation at Browns

Luxury London-based boutique Browns has collaborated with Los Angeles brand Amiri on an exclusive capsule collection and immersive takeover at the entrance of its Brook Street store. The collaboration celebrates music and fashion and includes an exclusive 21-piece capsule collection featuring unisex ready-to-wear pieces and one pair of sneakers,...

PeopleFeatured

Farfetch appoints President of Americas and Browns CEO

Luxury retail group Farfetch has appointed Sindhura Sarikonda as President of Americas and Elizabeth von der Goltz as chief fashion and merchandising officer and chief executive of Browns. In a statement, Farfetch said that Sarikonda, a “seasoned executive and entrepreneur,” would bring her wealth of experience in the technology and e-commerce...

RetailFeatured

Browns closes Shoreditch store to focus on West End flagship

British fashion retailer Browns has closed its Shoreditch store to focus on its flagship in the West End. The store, located at 21 Club Row in a former print factory, was opened in 2017 and was initially designed as a pop-up as part of the luxury retailer’s ‘Nomad’ roaming retail concept. “We were so proud to have had the location far longer...

Fashion |Interview Featured

Browns buyer: “More is more” when it comes to accessories

Alongside exclusive high fashion, shoes, handbags and accessories are an important driver of the luxury industry. FashionUnited spoke with Hollie Harding, womenswear non-apparel buying manager at Browns about what role the segment plays for the British luxury department store. In the interview Harding talked about the most popular product...

Fashion Featured

Browns Focus announces Series Two line-up

Luxury boutique retailer Browns has unveiled the line-up for Series Two of its emerging talent platform, ‘Browns Focus,’ featuring seven design talents including Ahluwalia, Bethany Williams, Feben, Namacheko, Nicholas Daley, Selasi and Wales Bonner. The initiative relaunched last year to celebrate not only new talent but also to highlight Browns...

Retail|Beauty Featured

Everything you need to know about Browns Beauty

Browns has officially launched beauty on its website and in a dedicated Beauty Pod located within Browns East, following the appointment of Nellie Eden as its creative beauty editor in residence in March. Described as a “holistic and luxury approach” to the beauty category, Browns Beauty features a highly curated selection of skincare, make-up,...

People|Beauty Featured

Browns appoints Nellie Eden as it prepares expansion into beauty

Luxury fashion retailer Browns has appointed Nellie Eden as its creative beauty editor in residence as it prepares to branch out into beauty later this year. In a statement, Browns said that Eden, creative, writer, editor and founder of the agency Eden Creative, is joining forces with the retailer to bring the brand’s beauty offering to life via...

RetailFeatured

Mayfair and Belgravia see significant retail recovery

As the U.K. emerges from the pandemic, the luxury retail sector is bouncing back and confidence is returning to central London. New data from property developers Grosvenor shows 33 new brands opened their doors in Mayfair and Belgravia in the past twelve months, including beauty brand Barbara Sturm’s UK debut, Browns relocation to Brook Street...

Fashion |In Pictures

Browns launch conscious T-shirts with five designers

Luxury retailer Browns has teamed ups with Bethany Williams, J.W. Anderson, Martine Rose, Phipps and Robyn Lynch on an exclusive capsule of conscious T-shirts inspired by what they are grateful for. Entitled ‘Gra-T-tube,’ the exclusive capsule collection is part of Browns conscious edit, and each designer highlights a different way for fashion...

Fashion |In Pictures

Grenson unveils collaborative ‘Future Shoes’ collection

Heritage shoemaker Grenson has teamed up with three emerging labels Eckhaus Latta, Labrum and Phipps to update three styles from its archive, exclusively for Browns. The ‘Future Shoes’ collaborative collection will see each label updating three of Grenson’s traditional hard classics – the boot, the derby and the loafer with their own distinct...

Fashion |In Pictures

Emma Gudmundson launches exclusive collection for Browns

Designers’ Nest finalist Emma Gudmundson has launched an exclusive sustainable demi-couture collection for Browns. Gudmundson was hand-picked by Browns buying director Ida Petersson, who sat on the jury for the Designers’ Nest awards to design an exclusive collection for the retailer. The one-off sustainable capsule collection highlights...