Covent Garden news and archive

Hoff opens new London flagship in Covent Garden

Spanish sneaker brand Hoff has opened its newest flagship store at 124 Long Acre, Covent Garden in London, ahead of additional international openings this quarter in Mexico and Amsterdam, the Netherlands. The new store marks Hoff’s second and largest London location, adding to its Regent Street store, and represents the brand’s first major...

Retail

Gap returns to UK retail market with refreshed store concept

Gap has officially returned to brick and mortar retail in the UK with the opening of a store in Covent Garden, London. The new site, due to open November 7, marks a return to the area for the brand, which had previously shuttered its UK retail network in 2021. Located at Long Acre 30 to 31, the store spans 3,250 square feet across two floors,...

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Business

Shaftesbury Capital sells stake of Covent Garden to Norwegian sovereign

Landlord Shaftesbury Capital has agreed to sell a 25 percent non-controlling interest in London shopping estate Covent Garden to Norges Bank Investment Management (NBIM), the Norwegian sovereign wealth fund. The transaction is valued at 2.7 billion pounds, aligning with an independent valuation dated December 31, 2024, with gross cash proceeds...

Retail

Dolce&Gabbana opens first store dedicated to beauty and accessories in London

Italian fashion brand Dolce&Gabbana has unveiled its first-ever store dedicated to beauty and accessories in London’s Covent Garden shopping district. The shop, located in the area’s Market Building, offers a selection of cosmetics and signature fragrance collections, as well as a make-up consultation service. These sit alongside a curation of...

Retail|Beauty

Bloom Perfumery triples Covent Garden presence

London independent perfume retailer Bloom Perfumery has relocated within Covent Garden, opening a larger store within The Yards due to the brand’s “significant growth and popularity”. Bloom Perfumery has relocated from Langley Court to 4 Slingsby Place, tripling the size of its previous store to accommodate "the influx of visitors the store...

Retail|Beauty

Charlotte Tilbury to “significantly” upsize Covent Garden store

Beauty brand Charlotte Tilbury has confirmed it will “significantly” upsize its flagship store in Covent Garden, London, following what it calls “stellar success” at the location. In a statement, Charlotte Tilbury said it would be relocating from its neighbourhood boutique to a larger, more prominent anchor unit on the corner of the Royal Opera...

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Retail

Salomon to open first UK stores in London

French sports brand Salomon is set to make its UK retail debut in London, where it has already opened a store in Covent Garden and is planning to open an additional store in Soho on November 14. Located at 125 Long Acre, the 3,628 square foot space at The Yards, Covent Garden is designed to showcase the full scope of Salomon’s offering,...

Retail|In Pictures

Strathberry relocates and upsizes Covent Garden store

Edinburgh-based luxury leather goods brand Strathberry has relocated and upsized its Covent Garden store in London. Strathberry has doubled the size of its Covent Garden Market Building boutique to a 1,200 square foot unit, meaning it is now the biggest store for the brand, which also operates three standalone stores in the UK. The move is to...

Retail|Beauty

Elemis opens first standalone store in the UK

Beauty brand Elemis has opened its first UK store in Covent Garden’s Seven Dials to showcase its spa heritage and 360-degree approach to skin wellness. The 1,000 square foot store, located at 23 Monmouth Street, has been designed to bring Elemis’ “feel-good skincare" to life and offers customers an immersive environment with interactive features...

Retail

Peak Performance to open first UK store in London

Scandinavian outdoor brand Peak Performance, owned by Amer Sports, has confirmed it will open its first-ever store in the UK later this year as part of its global expansion plans. Peak Performance has selected Covent Garden in London for its debut UK store, following in the footsteps of its sister brand, Canadian high-performance outdoorwear...

Retail

Alo Yoga continues UK expansion

Californian-born premium athleisure brand Alo Yoga is continuing its UK expansion with a new store set to open later this year in Seven Dials in London. The 5,000 square foot store on the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood, will mark the brand’s second store in the UK, adding to...

Retail|In Pictures

Arc’teryx's newest UK flagship focuses on circularity services

Canadian high-performance outdoorwear brand Arc’teryx places circularity front and centre in its newly opening UK flagship in Covent Garden. The relocated and upsized flagship, located at 41-42 King Street, marks the brand’s biggest store in Europe, spanning 8,000 square feet. It offers Arc’teryx’s range of technical gear, footwear, and...