Kidswear news and archive

H&M launching new premium baby and kidswear label

Swedish retailer H&M is launching a line of premium clothing and accessories label for babies and kids focusing on longevity and high-quality materials that are soft on the skin, keep their shape and don’t pill. The premium ‘H&M Adorables’ label, launching on October 10, features newborn essentials and gifts, timeless foundational babywear...

Fashion

Wrangler to launch kidswear with Brand Machine Group

Denim brand Wrangler has announced a partnership with licensing house Brand Machine Group (BMG) to launch an exclusive kidswear line from autumn/winter 2024. In a statement, Wrangler said it would leverage BMG's expertise in design and production to launch a refreshed childrenswear collection that blends its iconic Western style with...

Fashion

Macy’s relaunches kidswear line Epic Threads

American retailer Macy’s has relaunched its kid’s clothing line, Epic Threads celebrating the “spirit of childhood,” as it looks to modernise its private brand. In a statement, Macy’s said the refresh of Epic Threads focuses on “playful and expressive clothing and accessories to fit the needs of every kid,” offering versatile and stylish...

Business

WHP Global partners with FFI Global for new G-Star kidswear line

G-Star is expanding its childrenswear offering through a partnership between WHP Global and FFI Global, WHP Global announced in a press release. The move will see G-Star leverage FFI Global’s expertise and extensive market reach. G-Star aims to target a younger generation by offering “fashion-forward and sustainable clothing options for kids”....

Fashion

AllSaints expands licensed product ranges

British fashion retailer AllSaints is launching five new licensed product ranges in 2024, as part of its 30th anniversary celebrations. The licensed product launches include eyewear, kidswear, fragrances, men’s tailoring and underwear, and are being introduced to expand the reach of the AllSaints brands. Catherine Jobling, chief operating...

Fashion

What's behind the latest collection of workwear for children?

Work overalls for children with a GPS tracker in case they get lost? A small waxed shirt that defies pesticides? Trousers with knee pads for undisturbed crawling? What at first glance may sound like a good idea for active children or, somewhat more cynically, safety gear for the impending climate change, has a serious background: child labour....

Fashion

True Religion announces new kids’ sportswear licensees

US lifestyle and apparel brand True Religion has signed two new kids’ sportswear licensing deals with Star Ride Kids and Mad Engine Global LLC to grow its kidswear offering. In a statement, True Religion said that Star Ride, a leading manufacturer of boys and girls fashion sportswear, distribution will include wholesale partners across the US...

RetailFeatured

Kidswear wonderlands: How brands create magical retail spaces

For me, the most successful kidswear brands are not just selling clothes, they are creating immersive havens that go beyond ‘mundane’ retail. Header image: The Mini Bala store beautifully embodies the concept of parent-child companionship, creativity, and a welcoming spirit of sharing within its space. By designing physical environments that...

Fashion Featured

Kidswear trends: A sensorial yet pragmatic approach for FW 24/25

For FW 24/25, kidswear enters a sensorial realm where the power of perception is seen, heard, smelled, touched, tasted and felt. As the understanding of neurodiversity evolves, kidswear designers explore the future of inclusive and adaptive design. Experiences like the sensation of a material on a child’s skin to the psychology behind colors are...

Fashion

Gap and Dapper Dan expand collaboration to kidswear

Gap has unveiled its latest collaboration with Dapper Dan, including a new collection of kids’ clothing, sweatpants and accessories. Following the success of Dapper Dan’s limited-edition hoodie, the new 18-piece DAP Gap collection for adults and kids has been expanded to include graphic logo hoodies that feature ‘Harlem’ with the DAP logo in...

Fashion |In Pictures

H&M launches Squishmallows-themed collection

Swedish retailer H&M has teamed up with Jazwares, the maker of the popular Squishmallows brand, to launch a vibrant apparel and accessories collection inspired by the collectable plush toys. The 42-piece H&M and Squishmallows collection launches online on December 7 and in stores on December 21 and features apparel and accessories for kids and...

Business

Kidswear Collective acquires childrenswear brand Cheeky Cherub

British consignment platform Kidswear Collective has announced the acquisition of childrenswear retailer Cheeky Cherub for an undisclosed sum. The company said that the acquisition cemented Kidswear Collective as “the leading resale platform”, building on the “significant growth” it has seen over the past 12 months. This has been evident in the...