Lingerie news and archive

Victoria’s Secret Q2 sales up as momentum accelerates under new leadership

Victoria’s Secret welcomed a marginal increase in sales for the second quarter of the financial year, prompting the lingerie giant to raise its full-year outlook. For the 13-week period ended August 2, the company saw net sales rise 3 percent year-over-year, from 1.417 billion dollars in the year prior to 1.459 billion dollars. This came above...

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Adore Me founder exits as Victoria’s Secret appoints new leadership

Morgan Hermand-Waiche, the founder of Adore Me, has exited the company, with a new executive said to have been appointed by the lingerie brand’s parent, Victoria’s Secret. Christine Vellani is believed to have stepped into the role of president of Adore Me, as revealed on her LinkedIn page, and initially reported on by Bloomberg. To the media...

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Business

Bravissimo pauses online orders following warehouse fire

Lingerie brand Bravissimo has temporarily paused its online and over the phone orders after experiencing a warehouse fire. In a statement on its Instagram page, the label said that whilst the fire was “extinguished quickly, the impact is very complex”. The company continued: “Most importantly our teams are all safe, however we do now need to...

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Business

La Perla facing the abyss: Insight into the lingerie brand's takeover and ongoing administration

La Perla, the iconic Italian luxury lingerie brand, was facing a critical period. Years of economic difficulties had undermined its foundations and although a recent business move offered a potential turning point, recovery was not guaranteed. In summary • US businessman Peter Kern acquired La Perla’s key assets, including its production plant...

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Fashion |Interview

Designing for every body: Yitty’s VP of design talks trends and trials in shapewear

Founded in 2022 by Grammy-award winning artist Lizzo and sportswear giant Fabletics, Yitty has encountered many lifetimes over its short existence. What began solely as a shapewear brand championing body diversity has expanded into a lifestyle name through new categories like lingerie and swimwear. Its launch coincided with the rise of the...

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Business

A lingerie brand ‘made in America’ threatened by Trump's tariffs

Los Angeles - After years spent in underground workshops in California, Francisco Tzul managed to get a job with an ethical lingerie brand 'Made in America'. But the garment worker now fears losing his job because of Donald Trump's tariffs. Since his return to power, the new American president has launched a protectionist offensive and triggered...

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Bravissimo CEO confirms departure following Wacoal acquisition

Leanne Cahill, chief executive officer of lingerie brand Bravissimo, has confirmed she is exiting the company, following its acquisition by Wacoal Europe, the UK subsidiary of Japanese lingerie giant Wacoal Holdings Corp. On LinkedIn, Cahill said: “All good things must come to an end, and six months post-acquisition it’s now time for me to say...

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Business

Ann Summers strikes partnership with Liwa to expand into Middle East

Lingerie label Ann Summers has established a new franchise agreement with Liwa Trading Enterprises as it sets about expanding into the Middle East. Through the strategic partnership, Ann Summers’ lingerie products will become available in the United Arab Emirates (UAE), Kuwait, Saudi Arabia, Qatar, Bahrain and Oman, with Liwa to serve as the...

Fashion

Bridget Jones film sparks the return of the Big Knicker

Victoria’s Secret has reported a marked increase in searches for ‘big knickers’ on its website, a trend that coincides with the release of the latest Bridget Jones film, Mad About The Boy. The data suggests a broader shift in consumer preferences, reflecting a growing demand for comfort-driven lingerie. According to a recent study by Victoria’s...

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Fashion |In Pictures

Victoria’s Secret unveils designer collaboration with Joseph Altuzarra

Lingerie brand Victoria’s Secret has unveiled its debut collaboration with womenswear designer Joseph Altuzarra, the retailer’s first-ever designer in residence. The Atelier Victoria's Secret x Altuzarra spring 2025 collaboration aims to champion Altuzarra's craftsmanship with Victoria's Secret's legacy to offer a collection that “embodies...

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Fairs|In Pictures

Salon International de la Lingerie January 2025: From seduction to objects of pleasure

The Salon International de la Lingerie (SIL), which was held from 18 to 20 January by trade fair organiser WSN Developpement, set the tone for an autumn/winter 2025/2026 lingerie trend of the 'New Sexy'. The Wellness area and its pleasure objects, meanwhile, reflected a clear wider societal trend. At Paris' Porte de Versailles, where SIL is...

Fashion |In Pictures

Boux Avenue unveils collaboration with Dilara Findikoglu

British lingerie retailer Boux Avenue, part of the Theo Paphitis Retail group, has unveiled a new limited-edition collaboration with London-based designer Dilara Findikoglu. The British-Turkish fashion designer, a graduate from Central Saint Martins who showcases during London Fashion Week, is known for her fantastical gothic romance aesthetic...