Lingerie news and archive

Hanky Panky finds new home with Crown Brands Group

Intimates brand Hanky Panky has been snapped up in a joint acquisition by Crown Brands Group and Rafar Group, with each to collaborate on marketing strategy and execution. Under the agreement, Crown will oversee brand strategy and global licensing while Rafar, the parent company of Gelmart International, will serve as the core operating partner,...

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Fairs|Interview

Exploring Wonderland: The journey of UK lingerie trade fair founders

Lingerie is a lucrative sector in the UK. According to Grand View Horizon, the market reported a revenue of 4.5 billion dollars in 2024, and is expected to reach eight billion dollars by 2033. Despite its prevalence, regional trade representation for the category has been fairly scarce – reflecting a gap in the market the founders of Wonderland...

Fairs

UK lingerie tradeshow Wonderland expands RTW for January 2026 edition

London-based lingerie tradeshow Wonderland is returning this coming January with a new edition boasting an expanded ready-to-wear division. Now in its third year, the event, due to take place January 25 to 27, will be hosted at the Sheraton Grand Park Lane, where a curated roster of premium and emerging brands will exhibit across lingerie,...

Fashion |In Pictures

Kurt Geiger unveils lingerie and sleepwear collection with Dora Larsen

British footwear and accessories brand Kurt Geiger has unveiled its first-ever collaboration with colourful lingerie, swimwear and sleepwear brand Dora Larsen. The limited-edition capsule collection reimagines Kurt Geiger’s signature rainbow palette through the lens of Dora Larsen’s soft, feminine aesthetic with exclusive lingerie and sleepwear...

Retail

Main Rose, the new lingerie brand from Swedish pop icon Zara Larsson

Scandinavia has gained a fashionable new underwear brand: Main Rose, with Swedish singer Zara Larsson as its muse and creative mind. She is also the co-founder of the brand, alongside British entrepreneur Ben Eliass, who previously established the grooming brand Estrid. The first collection includes 30 styles made from soft fabrics like modal...

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Business

Brazilian lingerie brand Nayane posts 30 percent growth in H1

Brazilian lingerie brand Nayane has seen significant growth in the first half of 2025, with revenue increasing by 30 percent compared to the same period last year. This strong performance continues a trend of double-digit growth since 2023, when the company's revenue grew by 22 percent. Production and unit sales have also surged by 41 percent, a...

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Business

Victoria’s Secret Q2 sales up as momentum accelerates under new leadership

Victoria’s Secret welcomed a marginal increase in sales for the second quarter of the financial year, prompting the lingerie giant to raise its full-year outlook. For the 13-week period ended August 2, the company saw net sales rise 3 percent year-over-year, from 1.417 billion dollars in the year prior to 1.459 billion dollars. This came above...

People

Adore Me founder exits as Victoria’s Secret appoints new leadership

Morgan Hermand-Waiche, the founder of Adore Me, has exited the company, with a new executive said to have been appointed by the lingerie brand’s parent, Victoria’s Secret. Christine Vellani is believed to have stepped into the role of president of Adore Me, as revealed on her LinkedIn page, and initially reported on by Bloomberg. To the media...

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Business

Bravissimo pauses online orders following warehouse fire

Lingerie brand Bravissimo has temporarily paused its online and over the phone orders after experiencing a warehouse fire. In a statement on its Instagram page, the label said that whilst the fire was “extinguished quickly, the impact is very complex”. The company continued: “Most importantly our teams are all safe, however we do now need to...

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Business

La Perla facing the abyss: Insight into the lingerie brand's takeover and ongoing administration

La Perla, the iconic Italian luxury lingerie brand, was facing a critical period. Years of economic difficulties had undermined its foundations and although a recent business move offered a potential turning point, recovery was not guaranteed. In summary • US businessman Peter Kern acquired La Perla’s key assets, including its production plant...

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Fashion |Interview

Designing for every body: Yitty’s VP of design talks trends and trials in shapewear

Founded in 2022 by Grammy-award winning artist Lizzo and sportswear giant Fabletics, Yitty has encountered many lifetimes over its short existence. What began solely as a shapewear brand championing body diversity has expanded into a lifestyle name through new categories like lingerie and swimwear. Its launch coincided with the rise of the...

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Business

A lingerie brand ‘made in America’ threatened by Trump's tariffs

Los Angeles - After years spent in underground workshops in California, Francisco Tzul managed to get a job with an ethical lingerie brand 'Made in America'. But the garment worker now fears losing his job because of Donald Trump's tariffs. Since his return to power, the new American president has launched a protectionist offensive and triggered...