Lingerie news and archive

Nudea expands in US via Nordstrom partnership

British underwear brand Nudea has expanded its presence in the North American market with a new partnership with department store retailer Nordstrom. In a release, founder and chief executive officer of the brand, Priya Downes, said that company was “excited” about the further expansion in the US. She added: “With Nordstrom’s wide reach and...

Business

Ann Summers to launch marketplace dedicated to lingerie

Lingerie retailer Ann Summers has revealed plans to launch a UK-based online marketplace dedicated to women’s underwear. The retail platform, dubbed ‘Knickerbox’, is expected to go live on July 16, as reported by Retail Week, which stated that the company had invested 1.2 million pounds into its development and associated warehouse capabilities....

Fashion |In Pictures

Bare Necessities unveils collaboration with Padma Lakshmi

Lingerie and swim retailer Bare Necessities has unveiled a collaboration with Emmy-nominated producer, best-selling author, and activist Padma Lakshmi designed to empower women “at every stage of life”. The exclusive 19-piece Padma x Bare Necessities collection features lingerie, loungewear, and swimwear that celebrity femininity by blending...

Fashion Featured

Lingerie brand PrimaDonna uses new technologies to help create more inclusive collections

From its beginnings, PrimaDonna, the flagship underwear brand of Belgian group Van de Velde, has positioned itself on the aspect of inclusiveness even though the term is far from being democratized in the fashion and lingerie industry. More than 150 years after its founding, the company continues to bring together loyal customers and attract new...

BusinessFeatured

Inc & Co invest in luxury lingerie brand Studio Pia

Investment firm Inc & Co is expanding into the retail sector after acquiring ethical luxury lingerie brand Studio Pia for an undisclosed amount. In a statement, Inc & Co said the strategic investment would allow Studio Pia, known for its ethical and avant-garde lingerie designs, to perform a “brand refresh” later in the year, alongside...

Fashion Featured

FW24 Key Trend: In and out of the boudoir

“What goes around comes around,” is the saying, and this was certainly one of the strongest messages of the Fall/Winter 2024 runway season. Designers harked back to the 1920s and 1930s, and more specifically, the garments found in a stylish woman’s boudoir, including corsets, satin and lace underwear, slips and other sheer layers, in a color...

FairsFeatured

Lingerie’s entanglement with fashion: Salon International de la Lingerie celebrates 60 years

It’s easy to forget the breadth of change that has happened over just 60 years, and what those shifts have done for the fashion industry as a whole. One sliver of that is lingerie, a now incremental part of the women’s wardrobe that has naturally incurred revolutions of its own. Yet, while fashion and lingerie may seem intrinsically linked, this...

Fashion |In Pictures Featured

From hibernation to metamorphosis: Jos Berry discusses lingerie and colour trends for AW25/26

The trade fair season has quickly circled back round again and, over the course of January 20 to 23, took over the fashion capital of Paris, where WSN hosted its slew of multi-category shows filled to the brim with established and emerging brands. One of these events, Salon International de la Lingerie, brought with it an expanded iteration of...

Business |Interview Featured

Peachaus’ founder on setting a new precedent for lingerie and business

At a time when the industry has never been faster, the cry for a much needed change is becoming ever present. “People are beginning to set a new standard,” confirmed Gillian Ridley Whittle, the founder and CEO of UK-based lingerie, sleepwear and loungewear label, Peachaus. In fact, it was Whittle’s own relationship with the industry that led her...

Fashion |In Pictures Featured

Primark launches its first adaptive lingerie collection

Value retailer Primark has unveiled its first adaptive lingerie collection in a commitment to make fashion and everyday essentials more accessible and affordable to as many people as possible. The new four-piece lingerie collection coincides with new research from Primark and the Research Institute for Disabled Consumers that states three in...

Business

Pour Moi partners with Wunderkind to grow DTC offering

Lingerie, swimwear and womenswear brand Pour Moi is partnering with performance marketing solution Wunderkind to boost first-party data capture and optimise its owned direct-to-consumer (DTC) channel engagement capabilities to drive performance and growth. Launched in 2006 as a size-inclusive lingerie brand Pour Moi has expanded its offer into...

Fairs

New lingerie trade show launching in London

The UK is getting a new fashion trade show dedicated to lingerie, nightwear, resort and lifestyle apparel in January 2024. ‘Wonderland’ will open its doors to the industry from January 28 to 29 at the Vinyl Factory in Soho, London. The trade show will showcase the “best-of-the-best” autumn/winter 2024 collections from well-known intimate apparel...