Lingerie news and archive

Nudea and Fruity Booty join Etam Groupe’s WeDareLab accelerator

British sustainable underwear brand Nudea and London-based brand Fruity Booty, which makes lingerie, swimwear and clothing from deadstock fabrics, have been selected to join French lingerie giant Etam Groupe’s eight-month WeDareLab accelerator programme. The accelerator, which begins this month, has been designed to accelerate eco-responsible...

Fashion

Victoria’s Secret runway return faces mixed reactions

The much-anticipated return of Victoria's Secret to the runway, following a five-year hiatus, was met with both excitement and scrutiny. The lingerie giant, which had faced criticism for its outdated, “sexy-first” image during the #MeToo era, undertook a vigorous rebranding campaign, attempting to realign itself with modern sensibilities and...

Fashion

What to know about the return of the Victoria’s Secret runway

“We’ve read the comments and heard you,” a post on Victoria’s Secret Instagram page read back in May, announcing the return of the lingerie brand’s infamous fashion show. Hype surrounding the show has only seemed to heighten in the months leading up to it, particularly with the promise of a refreshed take on the event, which had previously been...

Fashion

Diesel and Savage x Fenty bring underwear to the forefront in first collaboration

Diesel and Savage x Fenty have unveiled their first collaboration with the launch of a lingerie and apparel collection. Glenn Martens, creative director of the Italian fashion house Diesel, and Rihanna, the visionary force behind the US lingerie brand Savage x Fenty, shared in a press release that the partnership stemmed from "a shared...

PeopleFeatured

Scarlett Gasque appoints new CEO and president to drive expansion

Lingerie and corsetry brand Scarlett Gasque has appointed Tina Gershoff as its new chief executive and president to drive global expansion. Gershoff, who has more than two decades of experience in scaling and transforming businesses within the women’s fashion apparel sector, has been brought on to spearhead Scarlett Gasque’s growth initiatives...

Fashion

Melanie DiSalvo launches post-mastectomy lingerie brand

Fashion manufacturing veteran Melanie DiSalvo, who has served as a product development consultant for more than 15 years, has launched a new lingerie brand offering post-surgery undergarments to help women feel comfortable and confident after a mastectomy. Nu:titty is launching with three bra styles, all with front closures and the proper...

Business

Bravissimo acquired by UK subsidiary of Japanese lingerie giant

Wacoal Europe Limited, the UK subsidiary of Japanese lingerie giant Wacoal Holdings Corp, has announced its acquisition of British lingerie and swimwear brand Bravissimo. Wacoal confirmed the news in a press release, in which it said that it had entered into a share purchase agreement to acquire the Warwickshire-based Bravissimo Group Limited....

Fashion |Interview

Ester Manas collaborates with lingerie brand Chantelle X

Belgian label Ester Manas has unveiled a collaboration with French lingerie brand Chantelle X on the runway of Paris Fashion Week. The capsule collection is available to shop now online and in select boutiques. FashionUnited spoke to Renaud Cambuzat, global chief creative officer of Chantelle X. When did the paths of Chantelle X and Ester Manas...

Fashion |In Pictures Featured

Nensi Dojaka unveils Calvin Klein collaboration at LFW

Albania-born, London-based emerging designer Nensi Dojaka, who has won the LVMH Prize and the BFC Foundation Prize, unveiled a collaboration with global fashion powerhouse Calvin Klein during her London Fashion Week spring/summer 2025 show. Against the Gothic Revival backdrop of the St Pancras Renaissance hotel, Dojaka merged her intricate and...

Retail

Savage X Fenty teams up with Galeries Lafayette and arrives in France

As part of an ongoing international expansion strategy, Savage X Fenty, the lingerie brand founded by Rihanna, has chosen to partner with French department store Galeries Lafayette. Starting September 12, the deal allows the brand to be distributed in nine Galeries Lafayette stores across France, including stores in Marseille Prado, Béziers,...

RetailFeatured

Savage X Fenty announces retail expansion into Selfridges

Savage X Fenty, the intimates, loungewear, and sportswear brand founded by singer Rihanna, has launched its first international physical retail location at Selfridges in London. The shop-in-shop retail experience is located within Selfridges’ lingerie department at its Oxford Street, London store. It marks the brand’s first retail partnership in...

PeopleFeatured

Victoria’s Secret appoints Hillary Super as CEO

American lingerie brand Victoria’s Secret has appointed former Savage x Fenty executive Hillary Super as its new chief executive officer to accelerate growth. Described as a seasoned executive and proven merchant operator who “takes brands to the next level,” Super will start her new role as Victoria’s Secret’s CEO and join the retailer’s board...