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Prada partners with Mytheresa in digital distribution pivot

Prada has joined forces with luxury e-commerce platform Mytheresa in a move that reflects a new approach to global digital distribution—one that prioritises selectivity, brand integrity, and customer experience over traditional wholesale reach. The partnership will make Prada’s women’s, men’s, and lifestyle collections available to Mytheresa’s...

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Fashion Featured

MFW AW25 collections were cautious, according to Harrod's buying director

Milan Fashion Week (MFW) autumn/winter 2025 collections were more cautious than bold, according to Simon Longland, buying director – fashion at Harrods, following the “refined impact” from designers at London Fashion Week. “The mood of Milan Fashion Week felt like a direct continuation of the menswear AW25 collections presented in January,” said...

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