Myntra news and archive

Myntra expands M-Now rapid delivery service to Hyderabad

Following the successful launches in Bengaluru, Mumbai, and Delhi NCR, Myntra has now expanded its rapid delivery service, M-Now, to Hyderabad. This expansion is supported by Myntra's extensive network of over 60 dark stores throughout the country. Now, shoppers in Hyderabad can get around 8,000 trend-focused styles from more than 500 brands in...

Retail

Next opens first India store in Pune, with Myntra partnership

The British fashion and lifestyle retailer Next has opened its first store in India at The Pavilion Mall in Pune. This launch marks the beginning of its partnership with the e-commerce company Myntra. The strategy involves opening flagship stores while simultaneously strengthening Next's presence on Myntra's digital platform. In a statement...

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Enforcement Directorate files FEMA complaint against Myntra over FDI violations

The Enforcement Directorate (ED) has filed a complaint under the Foreign Exchange Management Act (FEMA) against online fashion retailer Myntra, its affiliate companies, and directors. The federal financial crimes probe agency alleges that Myntra engaged in "multi-brand retail trading in the guise of wholesale cash and carry," a practice deemed a...

Retail

Myntra launches Glamstream: Shoppable lifestyle content platform in India

Myntra, a leading e-commerce destination for fashion, beauty, and lifestyle in India, has unveiled "Glamstream," a shoppable lifestyle content platform. This initiative aims to transform how young Indian consumers interact with content and commerce by seamlessly integrating entertainment, fashion inspiration, and instant purchasing capabilities....

Retail

India recommerce market to reach 5.91 billion dollars by 2025: Report

The "India Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment - Q2 2025 Update" report by ResearchAndMarkets.com highlights the significant growth of India's recommerce market, with a particular focus on its implications for fashion retail. The overall recommerce market is...

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Myntra onboards the Tommy Hilfiger Innerwear collection, offering unique online access to the collection in India

Myntra, one of India’s leading fashion and lifestyle platforms, has announced the launch of the Tommy Hilfiger Innerwear collection for Men. The selection, which is available on the brand's offline stores, will now be available to customers on Myntra. Designed for both comfort and style, the collection includes a wide variety of products such as...

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Abercrombie & Fitch to Enter India

American retail group Abercrombie & Fitch is entering India through a multi-year franchise partnership with Myntra Jabong India Private, Ltd. to expand the global reach of its brands in the country. In a statement, Abercrombie & Fitch said that Myntra’s business-to-business wholesale entity, Myntra Jabong, will develop the Abercrombie & Fitch...

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Next to open stores in India through new Myntra deal

British retail giant Next is building on its existing relationship with fashion e-commerce company Myntra as it looks to expand on its presence in India. Through the deal, Next has handed over its distribution and management rights to Myntra Jabong Pvt. Ltd., which will be responsible for distributing the retailer’s range of products while...

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Tendam enters India through strategic partnership with e-tailer Myntra

Spanish fashion conglomerate Grupo Tendam, parent company to fashion chains and brands such as Cortefiel, Springfield and Women'secret, has announced a partnership agreement with Indian fashion e-tailer Myntra for its entry, growth and expansion in the strategic Indian market. The first steps in this direction have already been taken with the...

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Boohoo enters Indian market through Myntra partnership

British fashion retail group Boohoo has entered the Indian market for the first time via a partnership with the region’s multi brand platform Myntra. As part of the launch, three of the group’s owned brands – Boohoo, Dorothy Perkins and Nasty Gal – are now available to shop through the site, offering over 1,500 goods across a multitude of...

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Myntra launches Southeast Asian fashion label Zalora in India

Myntra has announced its partnership with Zalora, Southeast Asia’s (SEA) leading online fashion destination, catering largely to the South East Asian markets, including, Singapore, Malaysia, Hong Kong, Taiwan, Philippines and Indonesia. The company said in a release that the announcement marks the arrival of the first brand from the SEA region...

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Retail

Mango speeds up expansion in India, opens ten new stores

Even though it has been barely two months since non-essential shops and malls opened again in India, some brands and retailers bank on the world’s fifth largest economy to boost sales. Case in point is Spanish fashion brand Mango: The brand is planning to accelerate its expansion in India with franchise partner Myntra and wants to open ten new...