Myntra news and archive

Myntra onboards the Tommy Hilfiger Innerwear collection, offering unique online access to the collection in India

Myntra, one of India’s leading fashion and lifestyle platforms, has announced the launch of the Tommy Hilfiger Innerwear collection for Men. The selection, which is available on the brand's offline stores, will now be available to customers on Myntra. Designed for both comfort and style, the collection includes a wide variety of products such as...

Member

Business

Abercrombie & Fitch to Enter India

American retail group Abercrombie & Fitch is entering India through a multi-year franchise partnership with Myntra Jabong India Private, Ltd. to expand the global reach of its brands in the country. In a statement, Abercrombie & Fitch said that Myntra’s business-to-business wholesale entity, Myntra Jabong, will develop the Abercrombie & Fitch...

Member

Business

Next to open stores in India through new Myntra deal

British retail giant Next is building on its existing relationship with fashion e-commerce company Myntra as it looks to expand on its presence in India. Through the deal, Next has handed over its distribution and management rights to Myntra Jabong Pvt. Ltd., which will be responsible for distributing the retailer’s range of products while...

Member

Business

Tendam enters India through strategic partnership with e-tailer Myntra

Spanish fashion conglomerate Grupo Tendam, parent company to fashion chains and brands such as Cortefiel, Springfield and Women'secret, has announced a partnership agreement with Indian fashion e-tailer Myntra for its entry, growth and expansion in the strategic Indian market. The first steps in this direction have already been taken with the...

Member

Business

Boohoo enters Indian market through Myntra partnership

British fashion retail group Boohoo has entered the Indian market for the first time via a partnership with the region’s multi brand platform Myntra. As part of the launch, three of the group’s owned brands – Boohoo, Dorothy Perkins and Nasty Gal – are now available to shop through the site, offering over 1,500 goods across a multitude of...

Member

Business

Myntra launches Southeast Asian fashion label Zalora in India

Myntra has announced its partnership with Zalora, Southeast Asia’s (SEA) leading online fashion destination, catering largely to the South East Asian markets, including, Singapore, Malaysia, Hong Kong, Taiwan, Philippines and Indonesia. The company said in a release that the announcement marks the arrival of the first brand from the SEA region...

Retail

Mango speeds up expansion in India, opens ten new stores

Even though it has been barely two months since non-essential shops and malls opened again in India, some brands and retailers bank on the world’s fifth largest economy to boost sales. Case in point is Spanish fashion brand Mango: The brand is planning to accelerate its expansion in India with franchise partner Myntra and wants to open ten new...

Retail

Ducati Life’s apparels forays in India with Myntra

Flipkart’s multi-brand online fashion retailer Myntra has launched Italian motorcycle manufacturer Ducati’s clothing line on its e-commerce store as the business continues to expand its menswear offerings. The collection comprises men’s casual wear, denim, and eyewear. As the clothing line of Ducati motorbikes, the brand’s clothing has a heavy...

People

Flipkart rejigs senior management team

Flipkart has realigned its senior management team for new business opportunities. As per the new team, Adarsh Menon, Senior Vice President and Head, Private Brands, Electronics and Furniture, will head a new business initiative. Menon may head Flipkart's upcoming business to business (B2B) initiative. Manish Kumar, vice-president of business...

Retail

Brands record brisk winter sales this year

Aided by the chilly weather, winter wear sales have jumped 15 to 20 per cent in north India. Winter apparel is driving sales in north India from December, a welcome change from subdued consumer sentiments that prevailed earlier in 2019. Sportswear brand Puma witnessed 40 per cent growth in sales of jackets and sweatshirts. Over the last two...

Retail

Top fashion brands move away from exclusive e-tail deals

Top apparel and footwear brands, including Under Armour, Nike, Marks & Spencer and Adidas are shunning exclusive agreements in order to reach a wider consumer base, which is not possible by being available on a single e-commerce platform. For instance, German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has...

Retail

Myntra’s 'End of Reason Sale' sees 50 percent growth in orders

Flipkart-owned fashion platform Myntra witnessed a 50 percent rise in orders during its latest End of Reason Sale (EORS) as compared to last year's sale. Myntra holds the EORS bi-annually, and this year, it hosted the 11th edition of this event from December 22 to 25. The four-day sale event saw 2.85 million customers placing 4.2 million orders...