Even though it has been barely two months since non-essential shops andmalls opened again in India, some brands and retailers bank on the world’s fifth largest economy to boost sales. Case in point is Spanish fashion brand Mango: The brand is planning to accelerate its expansion in India with franchise partner Myntra and wants to open ten new...
29 Sep 2020
Flipkart’s multi-brand online fashion retailer Myntra has launched Italian motorcycle manufacturer Ducati’s clothing line on its e-commerce store as the business continues to expand its menswear offerings. The collection comprises men’s casual wear, denim, and eyewear. As the clothing line of Ducati motorbikes, the brand’s clothing has a heavy...
2 Mar 2020
Flipkart has realigned its senior management team for new business opportunities. As per the new team, Adarsh Menon, Senior Vice President and Head, Private Brands, Electronics and Furniture, will head a new business initiative. Menon may head Flipkart's upcoming business to business (B2B) initiative. Manish Kumar, vice-president of business...
25 Feb 2020
Aided by the chilly weather, winter wear sales have jumped 15 to 20 per cent in north India. Winter apparel is driving sales in north India from December, a welcome change from subdued consumer sentiments that prevailed earlier in 2019. Sportswear brand Puma witnessed 40 per cent growth in sales of jackets and sweatshirts. Over the last two...
21 Feb 2020
Top apparel and footwear brands, including Under Armour, Nike, Marks & Spencer and Adidas are shunning exclusive agreements in order to reach a wider consumer base, which is not possible by being available on a single e-commerce platform. For instance, German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has...
28 Jan 2020
Flipkart-owned fashion platform Myntra witnessed a 50 percent rise in orders during its latest End of Reason Sale (EORS) as compared to last year's sale. Myntra holds the EORS bi-annually, and this year, it hosted the 11th edition of this event from December 22 to 25. The four-day sale event saw 2.85 million customers placing 4.2 million orders...
31 Dec 2019
Fashion portal Myntra has expanded its delivery network and launched new initiatives to cater to customers in Tier II and III towns. The portal sees one in two orders in core categories such as women's apparel, footwear and fashion from Tier II and III. Earlier this year, Myntra launched content and customer experience initiatives, which have...
20 Dec 2019
Online fashion retailer Myntra is starting its an ‘End of Reason Sale’ (EORS) from December 22 to 25, 2019. The platform will display over 8,50,000 styles from more than 3000 domestic and international brands. It will also feature Myntra’s private brands Roadster, HRX, All About You, and House of Pataudi. The online fashion retailer expects the...
18 Dec 2019
Jabong’s revenue jumped 19 per cent this financial year. The fashion platform’s expenses fell by six per cent. However, employee and finance expenses for the fiscal continued to soar, rising 22 per cent and 140 per cent. US-based retailer Walmart owns Jabong. The merger of Flipkart’s fashion arms Myntra and Jabong led to massive layoffs with as...
29 Nov 2019
Online fashion retailer Myntra plans to launch 15 offline stores for its private label products. Myntra partners over 2000 fashion brands and lifestyle brands and services over 19,000 pin codes across the country. Founded in 2007, Myntra was acquired by Flipkart in 2014. Later, Jabong was acquired by Myntra in 2016. The companies were operating...
19 Nov 2019
As per recent market estimates, sale of baby and toddler garments in India increased from Rs 5,790 crore in 2016 to Rs 8,950 crore in 2019. This led to many international brands like Gap, Zara, Carter and Mothercare entering India in the past few years. Retailers like Puma India, Myntra and Amazon have launched dedicated infant lines for ages up...
16 Oct 2019
American children’s clothing brand OshKosh B’Gosh is on Myntra. OshKosh B’Gosh offers contemporary fashion with a wide variety of styles and trends. The brand has been brought to India by the retail group Tablez, which felt Myntra with its large user base and wide reach offers the perfect channel for OshKosh B’Gosh to scale swiftly in this...
3 Oct 2019
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