Myntra.com news and archive

Marks & Spencer prepares for online push into India

Marks & Spencer could be moving into the world of e-commerce in India very soon. The British department store group is said to be in the last stages of signing an agreement with India’s biggest fashion e-tailer Myntra.com to sell its wares online. The move comes at a time when the majority of web stores in the country are said to be establishing...

Apparel

Myntra acquires Fitiquette, a virtual fitting room

Fitiquette, a developer of virtual fitting room technology and a TC Disrupt finalist in September 2012, has been acquired by Myntra, one of India’s top fashion and lifestyle e-commerce companies. Myntra plans to put San Francisco-based Fitiquette, led by CEO, co-founder Andy Pandharikar, at the center of a new innovation lab in the city. It also...

Apparel

Indian e-tailers expect apparel sales to grow in 2013

With an increase in demand for online shopping for apparels and recent research reports suggesting a boom in e-commerce especially in apparels, e-retailers in the country are foreseeing a boost in apparel sales by the end of 2013. Leading e-retailers are buoyant about the seasons ahead owing to an increasing in demand based on reach, comfort,...

Apparel

Myntra to float IPO, plans own apparel line

Myntra.com, a fast growing e-commerce platform for fashion and lifestyle products, is all set to launch its own clothing line within a month’s time. The new line developed exclusively by them will be retailed on Myntra.com platform and may have multiple brands, depending upon the kind of products and the target consumer. Plans are also afoot to...

Apparel

Breakbounce forms partnership with Myntra

Bangalore-based Breakbounce, a street-wear fashion brand has ventured into Indian apparel industry by partnering with Myntra.com to market its products. Breakbounce clothing is now available to consumers exclusively on Myntra.com. Commenting on the tie-up with Sanjeev Mukhija, Managing Director, Breakbounce says, “Breakbounce is a street-wear...

Fashion

E-retail: Players turn to apparels to increase margins

The booming e-commerce space in India saw a flurry of players jump in at the lucrative opportunity. But high costs involved in operating the business and declining margins due to competition is forcing players to offer schemes like heavy discounts, free shipping, discount coupons and so on. This is pushing them to look at the high-margin apparel...

Apparel

E-shopping portals opt for end-season sale

After brick and mortal retail counters began their end of the season sale much in advance to woo buyers even the booming e-shopping portals have adopted the same strategy to offload old stocks. Zovi.com for instance has marked down prices of certain product categories that move slowly by 15-40 per cent. The e-platforms feel that offering sales...

Apparel

Myntra partners Bollywood flick ‘Cocktail’

For the first time, e-shopping portal Myntra.com has partnered with forthcoming Bollywood movie ‘Cocktail’ as its official online shopping partner. This is Myntra’s conscious effort to bring the power of fashion to its consumers. The movie inspired trendy and stylish fashion wear and accessories is now made available on the retail site. The...

Apparel

Myntra gets Bharti Wal-Mart’s VP on board

Bangalore-based e-commerce firm Myntra has appointed Ganesh Subramanian as its chief merchandising officer from Bharti Wal-Mart where he was vice president and general merchandising manager (Softlines ). An alumnus of Institute of Supply Management, USA, he has more than two decades of experience in retail and fashion industry. Subramanian also...

Apparel

Fabindia to retail products on Myntra.com

Fabindia, India’s largest private retail brand of craft based products has tied up with Myntra.com to retail its products online. Myntra.com, the largest online destination for fashion and lifestyle products in the country will retail 26 product categories from Fabindia via its online platform myntra.com/fabindia. These will include men’s wear,...