NAPAPIJRI news and archive

Napapijri appoints Christopher Raeburn as creative director

Premium outerwear brand Napapijri, part of VF Corporation, has named British fashion designer Christopher Raeburn as its global creative director. In a statement, Napapijri said that Raeburn’s appointment comes as the brand ventures “into the next phase of its journey to become more design-led and elevated”. Raeburn, known for his sustainable...

Business

Silvia Onofri named brand president of VF’s Napapijri

VF Corporation has named its new brand president of Napapijri, an Italian brand it counts as a member of its portfolio. In a post on her LinkedIn, Silvia Onofri announced she was to be the individual stepping into the leadership position, succeeding Massimo Ferrucci, who exited the company last year. She joins the group from Bally, where she...

Fashion |In Pictures

Napapijri unveils new interpretation of its anorak jacket

Premium leisurewear brand Napapijri is reinventing the anorak with the Northfarer, a streamlined jacket “born and shaped by the outdoors” that is water-resistant, windproof and PFC-free. Over the next five months, Napapijri will launch a series of five drops and five ways of interpreting the silhouette that shaped the brand, as it looks to...

Video

Video: Napapijri Northfarer Mont Blanc Edition

In this video, Napapijri has presented its newest item, the Northfarer Mont Blanc Edition. Watch the video below. Video: Napapijri via YouTube Photo credit: Image: Napapijri via YouTube

Fashion |In Pictures

Vans and Napapijri join forces for limited-edition collection

Action sports footwear and apparel brand Vans is teaming up with outdoor fashion brand Napapijri on a limited-edition head-to-toe capsule collection that “marries form and functionality, designed with style and purpose”. The footwear and apparel collection features unisex pieces that have been “reimagined with purpose” and brought to life using...

Business

Napapijri and Geographical Norway continue trademark dispute

Napapijri, the premium leisurewear brand and subsidiary of VF, is claiming that it has successfully initiated legal proceedings to prohibit Geographical Norway from continuing to infringe on its trademarks. For several years Geographical Norway, part of the French company Artextyl, has marketed products with signs that are highly similar to...

Fashion Featured

Napapijri recognised as Cradle to Cradle Certified

Napapijri, a subsidiary of VF Corp, has been recognised with the prestigious Cradle to Cradle Certified gold level certification, the world’s most advanced standard for safe, circular and responsible materials and products, for its circular series of recyclable jackets. Developed and tested over the course of three years, Napapijri Circular...

PeopleFeatured

VF Corporation strengthens EMEA leadership team

VF Corporation, one of the world’s largest apparel, footwear and accessories companies, has strengthened its EMEA leadership team with appointments across its Timberland, Napapijri and VF businesses. Andrea Cannelloni has been appointed to the newly created role of president, product platform of the EMEA Region, Timo Schmidt-Eisenhart has been...

Video

Video: Napapijri Skidoo Infinity

Developed, tested, and fine-tuned over the course of three years, Skidoo Infinity is the latest and most advanced iteration of Napapijri’s iconic Skidoo jacket, which was first designed in 1987. The innovation breakthrough comes from the mono-material composition of the jacket. Skidoo Infinity’s filling and trims are made from Nylon 6, while its...

Fashion Featured

Napapijri to launch 100 percent recyclable jacket

Premium casual-wear brand Napapijri, owned by VF Corporation, is launching its first 100 percent recyclable jacket, which it states can be “re-engineered, re-born, and re-imagined infinitely” as part of its circular fashion strategy. Launching in October, the sustainable Skidoo Infinity jacket is 100 percent recycled, made from Econyl recycled...

Fashion Featured

Napapijri launches new form of digital manufacturing

Italian premium casual-wear brand Napapijri is launching a new form of digital manufacturing for autumn/winter 2018 called Ze-Knit, as part of its strategy to transforming their production process, to reduce waste and speed up the process without effecting prices. Utilising computer-controlled knitting technology that, similar to 3D printing,...

Fashion Featured

Napapijri to be 100 percent down and fur free for AW17

Italian premium casualwear brand Napapijri, owned by VF Corporation, has announced that it is continuing its commitment to animal welfare by making its autumn/winter 2017 collection completely 100 percent down and fur free. The move to put animal welfare at the forefront for a brand predominately known for their outerwear is rare and Napapijri...