New Balance news and archive

New Balance stakes claim in trail running market with Mont-Blanc Marathon deal

New Balance announced it has secured a five-year title sponsorship of the prestigious Mont-Blanc Marathon, marking a significant push into the outdoor sports sector ahead of the 2025 edition. The partnership pairs the 118-year-old American sportswear manufacturer with one of trail running's most storied events, which attracts nearly 10,000...

Business

‘47 to create headwear and knits range for New Balance

Sports lifestyle brand ‘47 has announced its first multi-year licensing agreement with New Balance. As a part of the agreement, ’47 will produce lifestyle and performance headwear and knits for New Balance. The new designs, co-created by both brands, will launch in two drops, one on October 1, 2024 and one in early 2025. Commenting on the...

Retail

New Balance opens new consumer-centric retail concept in Edinburgh

Sportswear giant New Balance has unveiled a new store concept in St James Quarter, Edinburgh’s shopping district. At the heart of the ‘UCC’ concept is the brand’s mission to prioritise the customer, putting people at the centre of the experience instead of product, a press release said. With this in mind, the store’s interior includes features...

Fashion |MARKETING

New Loro Piana and New Balance sneaker collab to cost 1,500 dollars

At first glance, the new collaboration between sneaker giant New Balance and Italian luxury house Loro Piana may not seem to be anything out of the ordinary. The 990 silhouette has been around since the 1980s, and version six was launched in 2022, having since been available in various iterations, including grey, a similar colour to this...

BusinessFeatured

Just Can't Do It: Nike's ongoing strategy struggles

Nike, the global sportswear behemoth, is grappling with the aftermath of a series of strategic decisions that have led to significant market value erosion. The company's recent financial results, which saw 25bn dollars wiped from its market capitalisation in a single day, underscore the gravity of its situation. In a detailed analysis on his...

Fashion Featured

At Paris Fashion Week, sneaker brands hold court

Paris men’s fashion week, held on the eve of the Olympic Games, saw as many runway presentations as off-schedule sportswear activations and product launches. Rarely have fashion and sport intertwined so effortlessly (and commercially) as now. Sneakers were a big deal on the runway, as much as they were off court. Here are some of the highlights:...

Retail|In Pictures Featured

Retail inspiration: The latest store concepts from around the world

Retailers around the world are striving to improve the shopping experience. While one shop may pamper customers in-store with elements such as a lounge area, another could be looking to empower customers by promoting a 'do-it-yourself' motto through technology. Several retailers, such as London-based multi-brand LN-CC, are fighting their way out...

Business

New Balance is growing in 2023, sees room for 90 new stores worldwide

New Balance has grown its sales by double digits in the year 2023. Europe played the leading role over the period, Joe Preston, chairman and chief executive officer of New Balance, told Bloomberg in a report. He also stated that he sees room for the opening of some 90 new stores in the coming year. New Balance's sales amounted to around 6.5...

Business

New Balance launches resale programme through website

Footwear specialist New Balance has unveiled a new resale programme through which customers can now view and purchase pre-owned goods by the brand online. Dubbed ‘Reconsidered’, the programme further allows customers to trade in their “gently worn” New Balance shoes via mail or in-store drop-offs to receive a voucher to use towards their next...

Business

New Balance, Skechers targets of Nike infringement lawsuit

Sportswear giant Nike is understood to have filed a federal lawsuit against New Balance and Skechers, accusing the two footwear companies of infringing on its patented technology. The complaints, both seen by Reuters, are in relation to Nike’s ‘Flyknit’ technology, utilised in the manufacturing of the upper portions of running, football and...

Retail|In Pictures

New Balance launches new retail concept in London

Boston-based athletic footwear and apparel brand New Balance has opened a new retail concept at Westfield Stratford City in London designed to target a younger consumer. The London Stratford store is the first of its kind globally with a second store of the same concept set to open in Boston, US, in 2023. The concept has been designed to “put...

Business

New Balance sues Golden Goose for copying ‘dad shoes’

Boston-based sportswear giant New Balance has recently commenced legal proceedings against luxury Italian label Golden Goose. The lawsuit, filed in the US District Court for the District of Massachusetts last week, claims that Golden Goose has copied New Balance's signature Dad sneakers, particularly the flagship Model 990 line. Originally...