Pernia's Pop Up Shop news and archive

Purple Style Labs acquires Pernia’s Pop Up Shop

Purple Style Labs has acquired Pernia’s Pop Up Shop. Through this acquisition, Purple Style aims at building a comprehensive omni-channel fashion platform that is predominantly focused on meeting the fashion needs of Indians in India and across the world. Purple Style Labs is a market leader in e-commerce for premium Indian designer wear. Pernia...

FashionPress Release

POST EVENT PRESS RELEASE - Exclusive launch of Pernia's Pop-Up Runway Spring/Summer'19

Pernia’s Pop-Up Shop Launches its Fashion Show – Pernia’s Pop-Up Runway Spring/Summer19. From Ramp to reality with Pernia’s Pop-up Runway! Mumbai, 13thFebruary 2019: Pernia’s Pop-Up Shop had an exclusive launch of Pernia’s Pop-Up Runway Spring/Summer 2019 in support of Smile Foundation. Shining a spotlight on India’s creative designers who...

Retail

Pernia’s Pop-Up Shop looking for first round of funding

Pernia’s Pop-Up Shop, the online fashion store is in talks to raise funds for first round of funding. The funds will be used for marketing and acquiring new customers. Founder Pernia Qureshi feels they have established the brand well with good organic growth so far. And to boost future growth and reach out to more customers they are looking for...

Apparel

Madsam Tinzin debuts on Pernia's Pop-Up Shop

Designer label Madsam Tinzin has launched its first collection on multi-designer e-platform Pernia’s Pop Up Shop. The designs take inspiration from elements of Moroccan architecture and expresses a perfect blend of embroideries, colours and patterns in anarkalis, sarees, shararas, kurtas and box pleated salwars. Invented and launched by four...

Apparel

Atsu Sekhose’s debut on Pernia's Pop-Up Shop

Fashion designer Atsu Sekhose, a well known name in the Indian fashion world since his debut in 2007, launched his first couture line on the online pop-up shop perniaspopupshop.com. Known for his chic, feminine and understated clothing, Sekhose brings to his customers a couture collection that combines delicate intricacies of haute couture,...

Fashion

Designers find etailing a lucrative option

With studies predicting a boom in the Indian e-commerce market, many designers are now opting for the online medium to boost their business. They are either launching their own websites or tying up with fashion portals. Earlier consumers stuck to brick-and-mortar retail, especially when it came to fashion shopping. Factors like feel of the...

Apparel

Pernia Qureshi launches fashion mag on web

Designer and stylist Pernia Qureshi has launched a web magazine, offering fashion and style tips and information. Called Pernia’s Pop-Up Shop magazine. It is being introduced with the aim to strengthen the bond with its customers. The first issue's cover story is an interview with ace fashion designer Sabyasachi Mukherjee, who has impressed...

Apparel

Rohit Bal saris now on Pernia’s pop-up shop

Designer Rohit Bal’s saris are now being retailed on Pernia Qureshi's online pop-up shop. The boutique will feature the ‘Regally Rohit’ collection by Bal. It includes his Bal’s latest collection of saris, reflecting a royal appeal. “To own a Rohit Bal outfit is a dream come true for a lot of people. Now just a few clicks away one can own his...

Apparel

Karan Johar-Varun Bahl collection goes online

Karan Johar-Varun Bahl label, the brainchild of Bollywood filmmaker Karan Johar and designer Varun Bahl is now e-retailing the collection to reach a wider audience. An assortment of casual shirts in white, grey, navy blue and black, the collection will now be available at designer Pernia Qureshi’s Pop-up Shop, said a statement. The online...

Apparel

Pernia’s Pop-up Shop adds men’s shop

Pernia’s Pop-up Shop is now tapping top menswear designers for ‘The Men’s Shop’, a new section of her online fashion boutique that has gone live now. Designers like Rajesh Pratap Singh, Karan Johar + Varun Bahl, Atsu, Rohit Gandhi & Rahul Khanna, Nimish Shah, Raghuvendera Rathore, and Suket Dhir make the cut for a curated mix defined by...

Apparel

Sonam Kapoor, Pernia’s Pop Up Shop team up for charity

Celebrating the spirit of giving this year’s Christmas Eve, Bollywood diva Sonam Kapoor turns Santa Claus in association with Pernia’s Pop Up Shop. While some of her most coveted and famous looks are up for grabs on the e-commerce site, Sonam Kapoor and Pernia Qureshi celebrate the festive season by giving away all proceeds earned through the...

Trends

Pernia Qureshi’s launches site

Pernia Qureshi best known for styling celebrities and making India's first fashion film, has now launched an e-commerce platform that offers India’s most talented fashion and accessories designers. perniaspopupshop.com stands out among other e-commerce sites as it is being fully curated by Qureshi herself a fashion icon. Ensuring that the crème...