Peter England news and archive

Peter England ropes in Chennai Super Kings stars to endorse new collection

Peter England, the leading menswear brand from Aditya Birla Fashion and Retail joined hands with the maestros of Chennai Super Kings Mahendra Singh Dhoni, Shane Watson and Dwayne Bravo to endorse its new festive collection. The latest campaign launches a distinct line of men’s special occasion wear ranging from Nehru jackets with a contemporary...

Retail

Peter England, Chennai Super Kings team up to launch wedding wear

Indian premier league (IPL) club Chennai Super Kings has launched Peter England’s wedding collection. With the collection, the brand is looking to tap the wedding market especially in Southern states ahead of the upcoming wedding season. It is banking on the popularity of CSK cricketers to drive sales in the region. The campaign will feature...

Fashion

Peter England launches new brand campaign

Peter England’s latest campaign marks a big shift in brand conversation distinct from earlier messaging. It is inspired by the philosophy of young India that life experiences are as important as material wealth. It’s no longer about a single minded goal but a host of exciting things happening at the same time. Increasingly, the youth don’t want...

Fashion

Peter England offer summer shirts

Peter England has introduced a collection of summer shirts in 20 shades that include unique colors such as sunset yellow, coral rose and warm peach. Crafted with special linen-Tencel fabric, the new collection has been created for everyday formal wear occasions and designed especially for young working professionals who are always on the move,...

Retail

Peter England goes to Lanka, opens first EBO

Peter England has opened its first EBO in Sri Lanka. The brand is betting on the fast growing retail sector in Sri Lanka. The Peter England collection at the store comprises men's shirts, pants, T-shirts, polos , suits, blazers, waist coats, accessories, and denims. Peter England has created a strong presence in India as a leading men’s wear...

Fashion

Peter England unveils ’35 colours of 2015’ collection

To mark the beginning of the New Year, Peter England has launched its ‘35 colours of 2015’ collection. The new range comprises of 100 percent cotton shirts in 35 different shades, in fine Chambray weave. The unique feature about this collection is that it can be worn on both formal and semi-formals occasions. Commenting on the launch, Kedar...

Retail

Peter England store launched in Allahabad

Peter England, India’s most loved menswear brand, has launched its new generation store in Allahabad. This is the largest Peter England store in Uttar Pradesh, after it opened its first store in Jaipur, last December. Spread across two floors with a total carpet area of around 4,000 square foot the inaugural day saw a spectacular fashion walk,...

Apparel

Peter England to open 100 stores this fiscal

Men’s semi-formal brand from the Madura Fashion and Lifestyle stable, Peter England plans to open 100 more exclusive stores this fiscal. Thebrand is aiming to achieve a 20 percent volume growth. In the last financial year, the company was able to witness growth of about 25 percent, helping it cross the Rs 1,000-crores turnover mark. The company,...

Apparel

Peter England Generation store launched in Jaipur

Men’s wear brand Peter England has launched a new Peter England Generation concept store on Tonk Road, Jaipur recently. A first of its kind retailing concept, this store helps the young professionals journey through the four key life stages viz. (early 20’s, mid 20’s, late 20’s & early 30’s) with apparel that is designed to take care of his...

Apparel

Peter England's formals get a casual twist

Peter England has unveiled a new ad campaign, created by agency DDB Mudra, which focuses on the young generation that likes to wear formals with a casual look. Featuring Southern movie star Siddharth in colourful denims and smart formals, the new campaign tries to woo the about to pass out university student and those who have just joined a new...

Apparel

Peter England expects moderate growth this fiscal

Men’s wear brand Peter England, which registered a 30 percent annual growth, is not expecting to keep up its growth moment in the current financial year due to the current market situation. However, the brand considers the current 25 percent growth to be good enough since the overall men’s wear apparel market is growing at just 10-12 percent...

Fashion

Indian menswear gets a colourful twist

The mundane men’s bottom wear is suddenly donning fresh colourful shades with men’s wear brands adding a dash of bright hues to their Spring/Summer collections. Be it denims, chinos, cargos, linens, or just plain vanilla trousers, the menswear line across domestic and international brands are now showcasing reds, yellows, greens, orange, rust...