Wolf & Badger news and archive

Wolf & Badger marks 15th anniversary with 500 million US dollars in brand sales

Wolf & Badger, the global marketplace for independent ethical brands, which operates stores in London, New York City, and Los Angeles, celebrated its 15th anniversary in 2025 and rounded out the year by surpassing half a billion US dollars in cumulative sales for independent brands since its launch in 2010. In a statement, the independent...

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Fashion

Wolf & Badger adds new ethical pet offering

Wolf & Badger, the global marketplace for independent brands, has introduced a curated collection of premium, ethically produced pet products to cater to the growing consumer demands to provide for their pets while upholding their ethical values. The new category aims to bring Wolf & Badger’s commitment to craftsmanship and conscious practices...

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Wolf & Badger launches ambassador programme

B-Corp certified Wolf & Badger has announced the launch of a new brand ambassador programme designed to allow content creators to “help generate for independent ethical brands”. Dubbed ‘Tastemakers’, the in-house developed programme serves as a platform for creators to edit, style, feature and ultimately share their favourite products with their...

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Wolf & Badger opens new London flagship

UK multi-channel retailer Wolf & Badger, which offers ethical, unique and independent brands, has opened its new UK flagship store in Soho, London. Wolf & Badger’s new 1,400-square-foot unit at 102 Berwick Street offers more than 100 independent and sustainable brands covering womenswear, menswear, jewellery, accessories, and homeware. The space...

Retail

Wolf & Badger to relocate London flagship

UK multi-channel retailer Wolf & Badger, which has stores in London, New York City and Los Angeles, is relocating its UK London flagship to the West End next month as it looks “to connect ever more customers with ethical, unique and independent brands”. The multi-channel retailer closed its Coal Drops Yard store at King’s Cross on January 15 and...

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Wolf & Badger posts 2023 revenue growth of 15 percent

Wolf & Badger reported a net revenue growth of 15 percent for 2023 led by continued US growth. A destination for fashion, homeware, and lifestyle products, the company also witnessed a record-breaking festive trading over the holiday season, positioning the platform as an alternative destination to discover unique and ethically-sourced gifts and...

Retail

Wolf & Badger to open store in West Hollywood

UK fashion retailer Wolf & Badger is continuing its US expansion with the announcement it is opening a new store in West Hollywood, Los Angeles. The 2,000 square foot store, located at 8500 Melrose Avenue, is the company’s third standalone location worldwide, and its second in the US. It comes after the retailer reported online annual sales...

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Wolf & Badger taps former Co-op CEO as chair

UK fashion retailer Wolf & Badger has named former CEO of The Co-operative Group, Richard Pennycook, as its new chair and non-executive director as part of a wider board reshuffle. Pennycook was at the helm of The Co-operative Group from 2013 to 2017. More recently, he was non-executive chairman of British e-tail giant The Hut Group from 2012 to...

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Retail

Wolf & Badger ‘first UK online marketplace to certify as a B Corp’

Multi-channel retailer Wolf & Badger says it has become the first online marketplace in the UK to become certified as a B Corp. The company has been certified by B Lab, the not-for-profit behind the B Corp movement, after meeting a number of criteria proving a commitment “to goals outside of shareholder profit”. Wolf & Badger has over 1000...

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Business

Wolf & Badger reports robust growth in April/May despite operating purely online

Wolf & Badger has reported record year-on-year growth in April and May despite only operating online due to lockdowns caused by the Covid-19 pandemic. In those two months, the multi-channel retailer reported a 66 percent jump in overall sales compared to the same period in 2019, generating 2.8 million pounds in ecommerce revenue. Online sales...

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Wolf & Badger online sales surge in 'record year'

Wolf & Badger is celebrating a record year of sales figures in 2019, reporting a surge in online sales, a consistent rise in overall global sales and a “strong performance” from its two flagship stores in London and New York. Online sales at the multi-channel retailer jumped 59 percent from 6.6 million pounds (8.6 million US dollars) in 2018 to...

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Fashion

Lobos to launch first personalisation service on Wolf & Badger

Luxury handbag and belt-bag brand Lobos is set to launch the first personalisation service on Wolf & Badger through its ‘Chapter II Milano’ AW19 collection of artisanal handbags. The new personalisation service will launch later this month and will include bespoke hand-painted designs from small to complete bags and personalised initials. Prices...