Aditya Birla Fashion and Retail news and archive

ABFRL launches OWND! brand targeting Gen Z in India

Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the launch of OWND!, a new fashion brand targeting India's Gen Z and young, trend-conscious consumers. The brand is designed to align with the dynamic lifestyles of young Indians, offering a proposition that includes a new brand name, identity, and contemporary store layouts. According...

Retail

NIFT Patna & ABFRL partner to train & employ rural women in Bihar

The National Institute of Fashion Technology (NIFT) Patna, under the Ministry of Textiles, has partnered with Aditya Birla Fashion and Retail Limited (ABFRL) to train and employ rural women in Bihar, India. The initiative, formalised through a Memorandum of Understanding (MoU), aims to provide women from self-help groups, known as Jeevika Didis,...

Member

Business

Aditya Birla Group targets double-digit growth in fashion sector

Aditya Birla Group is poised to capitalize on the evolving Indian fashion industry through its new "dual growth engines," Aditya Birla Fashion and Retail Ltd (ABFRL) and Aditya Birla Lifestyle Brands Ltd (ABLBL), according to the group's chairman, Kumar Mangalam Birla. In a statement to shareholders in the latest annual report, Birla highlighted...

Member

Business

ABFRL Q1 2025: Revenue, EBITDA growth amidst widening net loss

Aditya Birla Fashion and Retail Limited (ABFRL) has reported strong growth in its first quarter results for the period ended June 30, 2025. The company posted a 9 percent year-on-year increase in revenue, reaching Rs 1,831 crore. A key highlight was the company's operating performance, with EBITDA surging by 38 percent to Rs 169 crore, and the...

People

Manish Chopra joins Sabyasachi Couture as CEO from Shein India

Sabyasachi Couture, the prestigious luxury fashion label operating under the Aditya Birla Group, has officially appointed Manish Chopra as its new chief executive officer, as reported by the Economic Times, citing sources familiar with the development. This leadership transition sees Chopra moving from a senior leadership role at Shein India, a...

Retail

British brand Fred Perry opens maiden store in Delhi

British heritage brand Fred Perry has entered India with a store in New Delhi. The brand has always been synonymous with timeless heritage and iconic collaborations. The brand has long been recognized and embraced by the discerning Indian. Building on the brand’s continued global expansion, the store in India extends Fred Perry’s efforts to...

Retail

Aditya Birla Fashion and Retail expand retail footprint with 150 new stores

Store expansion is a key focus area for Aditya Birla Fashion and Retail. Some 150 stores will be opened in this quarter alone. The company has a network of 2,999 stores in India, along with 6,200 point of sales in department stores across the country. Strong demand during the wedding season in October and November followed by severe winter in...

Retail

The Collective to double store count in three years

The Aditya Birla Group's luxury multi-brand retail store, The Collective, plans to double its store count by opening 10 more stores in the next three years. The retailer will invest Rs 60 crore towards expansion. To open new stores, the company has already signed leases in three cities: Pune, Lucknow and for one store in the NCR. Aditya Birla...

Retail

Peter England ropes in Chennai Super Kings stars to endorse new collection

Peter England, the leading menswear brand from Aditya Birla Fashion and Retail joined hands with the maestros of Chennai Super Kings Mahendra Singh Dhoni, Shane Watson and Dwayne Bravo to endorse its new festive collection. The latest campaign launches a distinct line of men’s special occasion wear ranging from Nehru jackets with a contemporary...

Retail

Forever 21 forays in Northeast India with new store in Guwahati

Los Angeles-based fast fashion brand Forever 21 has forayed into the Northeastern market by opening a store in Guwahati. The store spread across 11,000 sq ft, offers apparel, footwear, and accessories from the brand. The store brings the latest runway and catwalk trends, straight from Los Angeles, to the fashion and trend loving Gen Z...

Member

Business

ABFRL Q4 profit up 79 per cent as revenue too moves north

Aditya Birla Fashion and Retail’s (ABFEL) Q4 net profit has grown by 79 per cent as revenue increased nine per cent. Ebitda fell due to a rise in marketing spends. For the full year, ebitda increased 24 per cent and revenue increased 13 per cent. Net profit grew 173 per cent. In the September 2018 quarter, the company reported a 62 per cent...

Retail

Aditya Birla Fashion Retail relaunches ecom website

Aditya Birla Fashion and Retail has re-launched its e-commerce website aiming to grab a slice of the country’s lucrative online fashion retail market with a revamped hybrid offline-to-online e-commerce model. India’s thriving e-commerce sector is largely driven by the country’s rising purchasing power, which is currently the second largest in...