Brand Factory news and archive

Blackstone invests Rs 1,750 cr in Future Lifestyle Fashion

Future Lifestyle Fashion, the flagship fashion business of Kishore Biyani-owned Future Group has received Rs 1,750 crore investments from Blackstone, the world’s biggest private equity firm. Blackstone is investing in Ryka Commercial Ventures, the holding company of the lifestyle retailer through debentures which will be used to retire or...

Retail

Future Lifestyle Fashions sees eight per cent dip in Q1 net profits

Future Lifestyle Fashions’ net profit fell eight per cent in Q1. As eevenue rose 17 per cent compared to the same quarter last fiscal. Future Lifestyle Fashions, part of the Future Group, sets the trend for Indian lifestyle fashion business by integrating some of India's most popular lifestyle retail destinations: Central, Brand Factory and...

Retail

Brands/retailers begin early EOSS

Many brands and retailers have advanced their end-of-season sales this year. Store chains like Central, Lifestyle and Brand Factory are offering almost 50 per cent discount on merchandise in June as the pressure to grow their top line increases. Central and Brand Factory are using different tactics from flat discounts to aggressive offers,...

Retail

Brand Factory’s 3rd Free Shopping Weekend opens today

The third edition of Brand Factory’s sale event ‘Free Shopping Weekend’ (FSW) is being held from December 12 to 16, 2018. Over 200 national and global brands are participating in the five-day sale event that offers heavy discounts on a range of apparels. Brand Factory by Future Lifestyle Fashions has also rolled out a 360-degree integrated...

Retail

Brand Factory to be launched online

Future Group will launch its online site brandfactory.in in February next year. This would be a major online project of the group in the ecommerce space after it closed its online furniture store business FabFurnish. The group was one of the pioneers in the online sales in India with futurebazar.com, which was probably even earlier than...

Retail

FLF plans to add more Brand Factory, Central stores across India

Future Group is planning to launch around 200 Brand Factory stores in the coming years. Future Lifestyle Fashion (FLF) will open in airports across Goa, Lucknow, Bhubaneswar, Guwahati, Chennai and Chandigarh. The Goa store will be spread over 10,000 sq ft and others will be of 4000 sq ft. But the price of products will be the same as elsewhere....

Retail

Brand Factory chalks out retail expansion with focus on small towns

Brand Factory is looking at retail expansion with focus on smaller towns. Suresh Sadhwani, Business Head of Brand Factory says the retail chain, part of Kishore Biyani’s Future Group, is set to open 40 new stores to touch the 100-store mark over the next 8-10 months, the company will add 40-50 new stores each year until it gets to 200. Brand...

Retail

Brand Factory does a first, to charge entry fee on 'free-shopping' days

Future Group is doing what perhaps no other retailer has done ever: charging customers a cover of Rs 100-250 to enter its discount fashion format Brand Factory. The cover charge would be applicable during a five-day promotion campaign from November 22-26, when Brand Factory will charge consumers buying goods worth Rs 5,000 at maximum retail...

Retail

Brand Factory introduces new store concept

Leading fashion discount chain from Future Lifestyle Fashion Brand Factory, has unveiled a revamped store in Bangalore with a fresh concept. The store sheds away the stereotypical discount chain look with a spacious layout and communication reflects fashion at great price. The store also introduced many visual merchandising elements, such as a...

Retail

Brand Factory shifts focus to North India

After getting a strong foothold in Southern India market, Brand Factory, part of the Kishore Biyani-led Future Lifestyle and Fashion, is now looking atstrengthen its presence in North India which include Delhi and its neighbourhood, Uttar Pradesh, Rajasthan and Punjab. As a part of the move, Brand Factory organized a three-day sale ‘The Free...

Retail

Shopping festival at Brand Factory

Brand Factory, the fashion discount chain part of the Kishore Biyani promoted Future Lifestyle Fashion held a shopping bonanza, from December 16 to 18, 2016. Customers could shop for merchandise worth Rs 5,000 by paying Rs 2000 and get freebies like a free shirt and Rs 1,000 voucher. Brand Factory offers 200 brands, including Wrangler, Nike,...

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Business

Physical stores record growth as discount schemes vanish from e-tailing

Brick and mortar retail stores are witnessing record growth as discount schemes seem to vanish from the online fashion portals. With the lure of discount offers fading away from the online fashion portals, the sales growth is back in the physical stores. Future Group’s Central and Brand Factory, Aditya Birla backed Pantaloons and Trent’s West...