Craftsvilla news and archive

Craftsvilla, etailer rejigs business

After cutting down its team size to half over the last six months, online ethnic fashion retailer Craftsvilla is now restructuring its business to cut cash burn rate and survive in a market, dominated by Myntra-Jabong combine, followed by Amazon Fashion. Craftsvilla, which recently launched its third private apparel label, is looking to grow...

Retail

Craftsvilla launches brand Anuswara

The largest online ethnic-wear platform Craftsvilla, has launched its third in-house women ethnic wear brand Anuswara that offers craft inspired contemporary ethnic wear for women. The brand draws inspiration from the various crafts of India and gives them a contemporary look and feel. With the commencement of the new clothing line, Avanya and...

Retail

Avanya a new ethnic brand launched by Craftsvilla

Craftsvilla has now launched a women’s ethnic wear brand ‘Avanya’. This will have specially curated daily wear like saris, salwar, kurtis suits etc, that come with a promise of quality in latest styles. While the sari collection is available, kurtis and salwar suits are expected to be available by early 2017. Each and every style has been...

Retail

Craftsvilla to launch its owns brands

Craftsvilla is looking at launching its in-house branded products next year in food, home decor and fashion. Crafstvilla is an online ethnic fashion, food and home decor marketplace. Eighty per cent of the company’s sales come from the ethnic fashion segment, while ethnic food and home decor contribute about 10 per cent each. Craftsvilla entered...

Retail

Small e-com players playing their own game to woo customers

With the festival season around the corner, the race between India's e-commerce players have heated up with major players kicking off their annual sales last week. Not to be outdone, smaller e-commerce players are also gearing up to lure loyal customers with a host of offers. While ethnic wear e-tailer Craftsvilla gearing up to launch two sales...

Fashion

Craftsvilla to launch its own label, expand offline

While on one hand fashion portals like Myntra and Jabong are doing away with private labels and posting only top-selling brands on their platform, Craftsvilla is all set to launch its private label and may expand into offline retail, informs Manoj Gupta, founder of Craftsvilla. Interestingly, the site has 32,000 sellers and 5 million product...

Retail

India Handloom Board looks at e-commerce for more visibility

In a bid to raise the market potential of handloom, the Indian Handloom Board is drawing up new strategies that include retail and e-commerce. The Ministry of Ttextiles is focusing on making handloom more visible, especially on e-commerce sites. Already, the office of development commissioner of handlooms has engaged sites like Flipkart, eBay,...

Retail

Craftsvilla looks at acquiring new markets in New Zealand, Australia and UAE

Homegrown ethnic wear brand Craftsvilla has expanded its footprints to overseas markets. Its services will now cover the Middle East, New Zealand and Australia. The company is aiming to reach a revenue of Rs 100 crores in 2016-17. The reason behind this expansion is that Indians in these regions are looking at ethnic, ‘homely’ stuff and are...

Business

Jaypore receives funding of 5 million dollars from Aavishkaar

Ethnic e-tailer Jaypore has raised 5 million dollars (over Rs 300 crores) from social venture capital firm Aavishkaar. The funds will be used for upgrading technology, team expansion and brand building. Puneet Chawla, CEO, Jaypore, says that there has been a multi-fold increase in demand from the audience and this has encouraged them to continue...

People

Craftsvilla ropes in Manish Kalra as chief business officer

Craftsvilla, a leading e-commerce site, announced that it had appointed Manish Kalra as its chief business officer. He will be responsible for critical growth functions such as marketing, product, supply, category management and merchandising. He was earlier with Amazon India, where as director of integrated marketing he was responsible for...

Retail

Fashion designer Archana Kochhar ties up with Craftsvilla

Online marketplace for ethnicwear, Craftsvilla has teamed up with leading designers Archana Kochhar to unveil her collection on the portal. The collection will consist of salwar suits and anarkalis among a range of ethnicwear. This is the first time for Kochhar. Kochhar is known for her global design sensibilities and has showcased her...

Retail

Craftsvilla to open experience stores

Craftsvilla, the online marketplace for ethnic products now plans to open 10 experience centers across the country by March 2016. The aim is to give customers a touch and feel of its products. With experience zones, the company plans to boost online sales by providing better customer experience and pre-sales service. With trained staff to help...