Fragrance news and archive

Liberty London celebrates 150 years while asking itself, “How do we be relevant forever?”

Liberty London is an icon of British retailing, standing apart from all other department stores in the world, as its heritage-listed black-and-white Tudor-revival building offers an intimate and boutique emporium setting, rather than an overwhelming megastore, for some of the biggest names in fashion and beauty. For 2025, Liberty famed for its...

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Business|Beauty

Longchamp signs fragrance license with Interparfums SA

French fashion and accessories label Longchamp has signed a fragrance licensing deal with Interparfums SA, a subsidiary of Interparfums, Inc. The agreement will run until December 31, 2036, and will see Interparfums responsible for the creation, development, production, and distribution of Longchamp perfumes in the accessories brand’s points of...

Fashion |Beauty

Onitsuka Tiger unveils first-ever fragrance

Japanese fashion and sneaker brand Onitsuka Tiger has expanded into beauty with its first-ever eau de parfum, featuring four distinctive scents. The debut collection of fragrances is themed ‘Wearing Quiet Radiance’ to symbolise “the beauty of contrast,” with the scents drawing inspiration from the elements that have defined Onitsuka Tiger’s...

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Ted Baker renews licensing deal with KMI Brands

Ted Baker, part of the Authentic Brands Group portfolio, has renewed its global licensing agreement with KMI Brands for its beauty and fragrance offering. KMI Brands, the creator of beauty, fragrance and wellbeing products, has been partnering with Ted Baker for 27 years. The collaboration between the two launched with Ted Baker Skinwear in...

Fashion |Beauty

Palm Angels to launch fragrance line with Revlon

Luxury streetwear brand Palm Angels, which was acquired by brand management company Bluestar Alliance in February 2025, will launch its debut fragrance in 2027, after signing a licensing deal with beauty conglomerate Revlon. In a statement, Palm Angels said it has signed a long-term fragrance licensing agreement with Revlon to develop a...

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Business|Beauty

Unilever to invest 80 million pounds in new fragrance facility

British fast-moving consumer goods giant Unilever is investing 80 million pounds to build in-house fragrance capabilities in the UK, including plans for a new state-of-the-art fragrance facility near Liverpool to develop “leading-edge digital capabilities and to recruit and partner for the very best fragrance talent and expertise”. Plans for the...

Fashion

Assouline steps into lifestyle with homeware and fragrance collection

Assouline, the luxury publisher behind coffee table books on most of the major fashion houses, is stepping into lifestyle with a new collection of objects and home fragrances designed to elevate the aesthetic of personal libraries. The Library Collection is a new category for Assouline, designed to complement the publisher’s luxury books with an...

Fashion |Beauty

Juicy Couture renews fragrance license with Revlon

Fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, has renewed its long-standing global licensing deal with Revlon Consumer Products LLC. The renewal will see the US beauty company continuing to produce and market all Juicy Couture fragrance pillars worldwide. The new agreement also supports an expanded...

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Business

Nautica expands into women’s fragrance market

American lifestyle brand Nautica has expanded its reach in the fragrance category with the launch of two new products for women as part of an existing partnership with cosmetics giant Coty. Dubbed ‘Rose Island’ and ‘Jasmine Coast’, the two new scents intend to reflect the brand’s “coastal cultural heritage”, a press release stated, with each...

Fashion |Beauty

Cos unveils its debut fragrance

London-based contemporary fashion brand Cos, part of the H&M Group, is making its first foray into fragrance, entering the category with four exclusive eau de parfum scents and a line of candles. Launching under Cos Perfumery, the debut collection of fine fragrances and candles have been crafted in Grasse, the historic heart of haute parfumerie,...

Retail|Beauty

Bloom Perfumery triples Covent Garden presence

London independent perfume retailer Bloom Perfumery has relocated within Covent Garden, opening a larger store within The Yards due to the brand’s “significant growth and popularity”. Bloom Perfumery has relocated from Langley Court to 4 Slingsby Place, tripling the size of its previous store to accommodate "the influx of visitors the store...

Fashion |Beauty

Jaimee Lupton launches new fragrance and bodycare brand

Serial beauty entrepreneur Jaimee Lupton, founder of Monday Haircare, Osāna Naturals and Being, has launched a new range of mood-matching fragrance and bodycare products. Called ‘Daise’ the new beauty line has been designed to offer a fresh and fun approach to fragrance and body care catering to discerning elder Gen Alpha and young Gen Zs, which...