Manyavar news and archive

Ethnic wear brand Manyavar launches home delivery options

Ethnic wear brand Manyavar will launch more home delivery options and increased in-store technology. Home delivery will be for its travel retail stores. An online management system allows customers to order garments that are out of stock in the store they visit from nearby stores which carry the item. The item can then be delivered through...

Retail

Manyavar signs up Admitad as affiliate

Manyavar has signed on Admitad as affiliate partner. The tie-up is aimed at complementing Manyavar’s overall online marketing strategy and strengthening its pan-India online presence and consumer base. Admitad India will manage all affiliate duties and programs for the brand in the country. Manyavar is a men’s ethnic wear brand. Admitad, a...

Retail

Manyavar gets on board Kartik Aaryan as new brand ambassador

Kartik Aaryan has been signed up as the new brand ambassador for Manyavar. The star’s growing popularity has made him one of the top choices for advertisers. In a matter of time, this rising star has clinched endorsement deals with several top brands and now he has added one more renowned name. He will endorse Manyavar’s new range of men’s...

Retail

Manyavar opens ninth store in Punjab, continues retail expansion

Manyavar a leading celebration wear brand with traditional outfits and accessories for men in wedding collections, party wear and clothes for other special events has opened another store in Punjab. With this, the brand has nine stores in Punjab. The collection available at the store consists of fine sherwanis, kurta sets, formal suits and...

Retail

Spending on ethnic wear on the rise among Indian women

Indian consumers are increasingly spending more on ethnic wear. The merchandise, especially premium ones, which was mostly visible on catwalks and bridal scenes a few years ago has now turned mainstream and is being worn daily. Brands like Biba, W, Aurelia and Manyavar have almost doubled sales over the past three years. Indian wear, initially...

Retail

PE firm CX Partners to buy 30 per cent stake in Soch

Private equity firm CX Partners is planning to buy around 30 per cent stake in Indian women’s ethnic wear brand Soch for slightly over Rs 300 crore. Soch opened its first exclusive store in Bengaluru’s Forum Mall in 2005. The brand retails through over 100 exclusive brand outlets across 39 cities, including Bengaluru, New Delhi, Mumbai, Chennai,...

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Business

Vedant Fashions makers of Manyavar plan IPO in FY19

Vedant Fashions owner of ethnic wear brand Manyavar, is looking at offering an initial public offering (IPO). The company plans to initiate a formal process for launching it. Media reports suggest, Manyavar IPO is likely to be in the second half of the financial year 2018-19. Manyavar’s plans to go public come at a time when the Indian IPO...

Retail

Mohey on expansion mode, opens first store in Bhubaneshwar

Mohey, from the house of Manyavar is a fast growing Indian women’s ethnic wear brand. The brand is looking to expand and has opened its first store in Bhubaneshwar. Spread over 11,000 sq. ft. the store features a wide array of celebration wear for women. Mohey is an extension of the patronage of Manyavar, a market leader in men’s ethnic wear in...

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Kedaara Capital acquires 10 per cent stake in Vedant Fashion

PE firm Kedaara Capital has acquired 10 per cent stake in Vedant Fashion, the makers of popular ethnic brand Manyavar, for Rs 400-450 crores. The merged entity of LVMH-sponsored fund L Capital Asia and PE firm Catterton, was also in the race to acquire minority stake in the company. Kolkata-based Manyavar has been aggressively spreading its...

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Business

Manyavar sales up 22 per cent

During the year ended March 2016, Manyavar posted a 22 per cent rise in sales. Net profit was Rs 90 crores. Manyavar, which opened in 1999, never offers discounts on its merchandise. It either donates or destroys unsold stock. This is an apparel brand that mainly thrives on Indian cultural celebrations and festivities. Right now the brand has...

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Business

Fusion ethnic wear gets a boost with growing demand

With festivities around the corner, ethnic wear market has been attracting crowds. Not only this fusion ethnic wear has become a preferred festive dressing—women sporting Indian-style pantsuits and men, sharply cut Nehru jackets. According to a Technopak report, ‘Understanding India’s Ethnicwear Market’, the size of the Indian ethnic wear market...

Retail

Manyavar ropes in Virat Kohli as the face of the brand

Ethnic wear brand Manyavar which has been spreading its network across India and beyond has now roped in star cricketer and India’s skipper Virat Kohli as it face. Cricket is said to be a gentleman's game and Kohli, being the biggest name in Indian cricket, fits in as the brand ambassador for Manyavar . Just like Kohli has made India proud on...