Rupa news and archive

Rupa plans ‘Rupa Comfort Store’ in top cities across India

Rupa is shifting gear from being predominantly a wholesale company to a retail universe. About 150 exclusive brand outlets called Rupa Comfort Store will be opened in the 50 top cities of India. The brand is presently available in large format stores, including Central, Metro, Max and Brand Factory. Rupa is also on e-commerce platforms like...

Retail

Rupa’s premium women’s brand Softline launches first pocket leggings

Softline has launched India's first comfort fit pocket leggings. The pocket leggings are meant to empower women with enhanced mobility and convenience. The leggings category is growing at 50 per cent year-on-year and the brand aims at capturing 20 per cent of the organised Indian leggings retail market by 2022. Softline is the premium women’s...

Business

Rupa’a standalone net profit goes up 1.84 precent in Q2

Rupa has reported net sales decline of 7.08 per cent to touch Rs 249.46 crore during the quarter ended September 30, 2017, as compared to Rs 268.90 crore during the period ended September 30, 2016. Net profit is up 1.84 percent to touch Rs 21.60 crore as against Rs 21.22 crore during the previous quarter ended September 2016. For the six month...

Fashion

Rupa releases Ranveer campaign

Rupa Frontline, the inner wear brand has launched its latest ad campaign starring Ranveer Singh. The campaign sets off with two commercials being aired simultaneously across TV and digital media. The first presents a gym sequence with Singh doing incredible stunts on a treadmill with ease. The second opens with a bunch of children trying to play...

Retail

Fashion forward logo for Rupa Frontline

Innerwear brand Rupa Frontline has introduced a new logo. The logo repositions Frontline as a young and fashion forward brand that aspires to make the lives of its consumers comfortable. The Frontline logo depicts progress or being ahead. The slant in the logo illustrates progress and the way forward. The letter E showcases an aerial view of a...

Retail

Rupa launches designer socks

Rupa Footline has come up with a range of designer socks. Ankle Length and Footlet socks are the showstoppers of the latest collection. Each sock is carefully reinforced at the heel and toe for longer and more comfortable wear. The new offering consists of colorful patterns and classic designs loaded with comfort features. Developed through...

Retail

Rupa expands categories, adds a kids’ brand ‘Kidline’

Rupa, the brand best known for men’s and women’s innerwear, thermal wear and casual wear is now leveraging its brand equity by entering the children’s innerwear segment and has launched the Kidline brand. It already has a presence in infant wear segment through its brand Bumchum Tots. Rupa has over 18 brands and 8,000 stock keeping units. In the...

Fashion

Rupa wins ET's 'Best Corporate Brand 2016 Award'

Well known innerwear brand Rupa and Company, one of the largest knitwear brands in India, has been awarded the ‘Best Corporate Brand 2016’ at the recently held The Economic Times Best Corporate Brands Summit 2015. An extensive survey was carried out to judge the winner. Brands were selected on the parameters of quality, brand value, brand...

Business

Rupa gets exclusive rights for FCUK innerwear in India

Oban Fashions, a wholly-owned subsidiary of Rupa & Co, entered into a definitive licence agreement with French Connection Limited (FCUK) to manufacture and sell its products. Under the agreement, Oban Fashions will have the right to develop, manufacture, market and sell the innerwear and related products with the brand name FCUK in India. Rupa...

Apparel

Rupa eyes 13 percent revenue growth this year

Rupa, the Kolkata-based knitted inner wear garments manufacturer, is aiming for a 15-20 percent growth in turnover in 2013-14. Revenues for the year 2012-13 are expected to be close to Rs 800 crores, with a growth of about 13 percent over 2011-12. The company plans to scale up its daily production capacity by 100,000 units a day to 800,000 units...

Fashion

Rupa to unveil Macro Woman range this year

Rupa, the household name in hosiery continues to work on its mission of offering different products to various consumer segments. The company now plans to unveil its ‘Macro Woman’, an extension of the ‘Macro Man’ premium series this year. It would cater to the women between 15 to 40 years. Talking about the brand’s success, P R Agarwala,...

Apparel

Rupa reports 29.24% rise in net profits

Reporting a massive growth in its net profit at 52.94 percent Rupa & Company recorded net sales of Rs 136.061 million in the fourth quarter ended on March 31, 2012. Net profit for fourth quarter 2011 was recorded as Rs 88.966 million. Total income increased by 14.01 per cent and soared to Rs 2,159.456 million compared to Rs 1,894.051 million...