Woodland news and archive

Woodland aims to double sales by 2025 and increase retail network

Footwear and apparel brand Woodland, expects to double its sales in the next five years to around Rs 2,500 crore. The company, which presently operates around 600 retail stores in around 250 cities in India, plans to add around 30 to 40 stores every year mostly in small cities. Aero Club, maker of Woodland & Woods, expects to continue the same...

Retail

Woodland launches two new format exclusive stores in Noida

Woodland, the adventure and outdoor gear brand, has launched two exclusive stores in Noida. Situated at strategic locations, both stores showcase new format interiors in line with their eco-conscious philosophy. These stores mark the beginning of the shift to new store concept to maximize the ability to reflect the change in the pace of retail...

Retail

Woodland to boost manufacturing capacity

Woodland is considering increasing its manufacturing capacity by 30 per cent and will be investing approx Rs 40 crore for the same. Harkirat Singh, Managing Director, Woodland stated the brand has 600 company owned outlets and around 5,000 multi brand stores. With growing demand from e-commerce alongside supply requirements in markets like...

Retail

Woodland mulls changing from partnership to a corporate structure

Woodland set up its first outlet in 1992 in Delhi. Today, it is one of India’s most successful retail brands with over 600 outlets and 20 per cent of its Rs 1,200-crore turnover contributed by exports. What has remained unchanged is its organisation structure. It is still a partnership firm, arguably the only one among its peers. The Harkirat...

Retail

Woodland looking to 15 per cent increase in revenue

Adventure footwear and apparel maker Woodland is on a retail expansion spree and plans to add 40 new stores annually. Also on the cards is scaling up its newly launched premium brand ‘Woods. It’s looking to a revenue jump of 15 per cent fiscal year 2017-18 to Rs 1,350 crore. Meanwhile, the brand is looking for retail space in Mumbai, Bangalore,...

Retail

Now Woods looking at luxe and premium segment entry

Popular footwear and apparel-maker Woodland is venturing into luxury and premium segments and its doing this by repositioning its sub-brand ‘Woods’.. Harkirat Singh, Managing Director, Aero Club, the makers of Woodland and Woods, said recently that they plan to come up with a range of products, especially formal wear for both men and women....

Fashion

Woodland expands outdoor gear range

Footwear and outdoor gear brand Woodland planning to boost its outdoor gear range by opening adventure products for outdoor and trekking fans. The company also plans to enter the high-end bicycles space in Indian within a month. New products include rugged and light weight camping kits and tents, versatile backpacks, sleeping bags and rooftop...

Fashion

Woodland adds canvas shoes and flip-flops

Woodland will launch canvas shoes and flip-flops. These will be made of light material, since they are natural rubber-made footwear, which happen to have a demand. Heavy duty fabric will be used in making these products so as to make them colorful and durable. The Indian footwear and apparel retailer will invest Rs 100 crores to set up two...

Retail

Woodland plans retail expansion within and outside India

Footwear and apparel firm Woodland is aiming to spread out retail within and beyond Indian shores. The company is all set to open up to 120 EBOs across India by 2018 and is planning to reach newer markets such as Japan and South Korea. Earlier, the brand had a completely different strategy for expansion. It had relied more on MBOs rather than...

Retail

Woodland to retail in China through Aokang stores

Woodland will sell footwear in about 5,000 retail outlets in China through a Chinese company named Aokang. The footwear, apparels and accessories brand plans to step up production at its manufacturing units and plants in Himachal Pradesh, Uttarakhand and Uttar Pradesh to manufacture footwear for the Aokang stores. In the first phase, Aokang will...

Retail

Government to boost homegrown leather brands through new scheme

The Indian government is set to boost homegrown leather brands like Woodland , Red Tape , Hidesign by giving a marketing and promotional fillip to compete with brands like Louis Vuitton, Hermes, and Salvatore Ferragamo. The government will provide funds and facilitate through other possible means to take these brands across the globe. There is...

Featured

Retail

Woodland to launch ‘Go Green’ collection in the forthcoming season

Woodland plans to promote ‘Go Green’ collection for the forthcoming season. Go Green is a collection based on the pantone color of the year. It includes T-shirts and footwear for both men and women. Keeping Valentine’s Day in mind, the brand also plans to promote a special valentine gifting range from Woods. The collection includes women...