Anita Dongre news and archive

Over 50 Indian designers pledge to go feather-free on Fashion Day

In a significant move towards ethical fashion, more than 50 leading Indian fashion designers have committed to eliminating feathers from their future collections, effective immediately. This decision, announced on Fashion Day (July 9), follows insights shared by renowned British designer Stella McCartney and People for the Ethical Treatment of...

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Fashion

Anita Dongre on fighting for feminism and sustainability in fashion

With stores in India and New York, multiple clothing brands and a global celebrity following, fashion designer Anita Dongre is a feminist powerhouse in a male-dominated industry. But her true ambition is to create an environmentally sustainable company, she says. "Sometimes I wish I could just give up design and focus on sustainability...

Retail

Anita Dongre enters Chandigarh with new store

Leading designer Anita Dongre has entered into the Chandigarh market with the opening of her first stand-alone designer store in the city. The store is located at the Elante Mall and will house a select collection of Anita Dongre’s ready to wear menswear, women's wear and silver jewellery. The menswear collection includes pocket squares, kurtas,...

Fashion

And launches its first maternity wear line

Anita Dongre’s brand And has launched maternity clothing. The line has a diverse array of casual staples, occasion appropriate pieces, and work wear designed for expecting mothers-- loosely tailored pieces to accommodate expectant mothers’ changing sizes and with embroidered floral motifs, tassel details, and waist ties. The maiden collection...

Fashion

Anita Dongre hosts trunk show in London

Designer Anita Dongre showcased her latest bridal wear collection ‘A Summer Reverie’ at a pop-up shopping event in London. The pop-up show was held in collaboration with the multi-brand bridal boutique Aashni + Co on Ledbury Road. The two-day pop-up featured the brand’s line of wedding couture that gave the UK shoppers a chance to prepare for...

Retail

Anita Dongre hosts wedding classes in New York store

Anita Dongre hosted a wedding master class at her New York flagship store recently. The aim was to give shoppers a chance to interact with the designer at her store. The summer bridal collection features whimsical pastel hues and rich embellishments. Nature-inspired bead and sequin work feature and layers of fine, sheer chiffon contrast with...

Fashion

Anita Dongre teams with Rajasthani painter Lekhraj for new bridal line

Designer Anita Dongre has collaborated with a traditional Rajasthani painter, Lekhraj, to create a bridal line ‘Pichhwai’. The limited edition collection was created over the course of two years. The Rajasthani art of Pichhwai is very old and known for its intricate detailing. Dongre translated its fine brushstrokes into a 15 piece...

Fashion

Anita Dongre teams up with Lenzing for S/S ’19 collection using Tencel

Anita Dongre has used Tencel for her spring/summer 2019 ready-to-wear collection to be showcased at upcoming Lakmé Fashion Week (LFW) that begins on January 30. The collection represents summer at its best, abounding in floral prints, vibrant hues and light and flowing, fuss-free silhouettes. These garments would be perfect accompaniments to a...

Retail

Reliance teams up with Anita Dongre to launch 'The Earth Tee'

Reliance Industries (RIL) has collaborated with fashion designer Anita Dongre to launch a special eco-friendly T-shirt called ‘The Earth Tee’ on the occasion of World Environment Day. The special T-shirt has been created by using processed and recycled pet bottles which were disposed of at the last edition of IMG Reliance's Lakme Fashion Week....

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Retail

Positive business lures investors to women’s ethnic segment

India’s ethnic wear market doubled sales in the last three years. With immense popularity and growing business, ethnic wear brands are now attracting huge investments from PE players. Almost Rs 2,000-crore-plus PE investments were made in the last two to three years, with more deals are in the offing. And as Ankur Bisen, Senior Vice-President,...

Retail

Anita Dongre, makes a mark with her women’s wear brands

The three brands from Anita Dongre have a between them 280 EBOs spread across India. These brands are: AND, Global Desi and Anita Dongre. AND is women’s western wear and Global Desi is a women’s fusion wear brand. Together they strengthened their footprint in a number of Tier II and III cities. They are also in large format stores like...

Fashion

Anita Dongre to be grand finale designer for LFW Summer Resort 2017

Anita Dongre will bring the curtains down at the forthcoming Lakmé Fashion Week Summer Resort 2017 to be held in Mumbai from February 1 to 5. Lakme has introduced a new generation of lipsticks enriched with argan oil, a beauty solution, also known as liquid gold. The ace designer will bring alive the liquid gold theme through her designs. The...