Swarovski news and archive

Swarovski unveils collaboration with Ariana Grande, pop-up opens in Harrods

Jewellery brand Swarovski has unveiled its first collaboration with brand ambassador Ariana Grande, alongside a series of global pop-ups dedicated to the joint collection. The Wicked-star worked on the 16-piece line with the brand’s global creative director Giovanna Engelbert, with the duo intending to channel both Grande’s “radiant spirit” and...

Fashion

CFDA and Swarovski expand partnership with Re:Generation Innovation Fund

The Council of Fashion Designers of America (CFDA) has announced a “newly evolved partnership” with the Swarovski Foundation in the form of a fund designed to support early-stage creatives with innovation at the core of their new business ventures. The ‘Re:Generation Innovation Fund’, which has now opened its applications for 2025, is seeking “...

Fashion |Beauty Featured

Swarovski to enter fragrance market with Coty deal

Austrian-based crystal company Swarovski is eyeing the fragrance market after signing a long-term beauty licensing deal with Coty, the beauty giant with a portfolio of brands across fragrance, colour cosmetics, and skin and body care. In a statement, Swarovski said the deal would allow it to develop, produce and distribute “a new vision of...

Fashion |In Pictures

Mallet London unveils capsule collection with Swarovski

British footwear brand Mallet London has launched an exclusive women’s capsule collection embellished with Swarovski crystals for the festive season. The limited-edition collection features three styles, the all-new Mallet Elia, Compton and GRFTR, available in black and white colourways. Every pair of the Mallet London and Swarovski crystal...

Fashion |In Pictures

Stuart Weitzman collaborates with the Swarovski Creators Lab

Luxury footwear brand Stuart Weitzman has teamed up with Swarovski’s collaboration platform, Swarovski Creators Lab, to launch the “ultimate party shoe” in time for the holiday season. The limited-edition Stuart Power Shine pump sees the brand’s new Stuart Power 75mm heels adorned with over 6,000 tonal Swarovski pavé crystals to offer consumers...

People

Swarovski names Ariana Grande as brand ambassador

Luxury crystal jewellery brand Swarovski has named singer-songwriter Ariana Grande as its new ambassador and face of the brand. In a statement, Swarovski said the partnership would be officially launched with the brand’s holiday campaign for 2024. Giovanna Engelbert, global creative director at Swarovski, said: “Ariana’s charisma and positive...

BusinessMember

Swarovski returns to profitability in 2023

The family-owned Swarovski Crystal Business posted growth of 4 percent to 1,832 million euros for the year 2023 and a 10 percent like-for-like increase amid a slowing luxury market, and a volatile geopolitical and macro-economic environment. The company said in a statement that EBIT before restructuring costs returned to positive territory for...

Fashion |In Pictures

Swarovski teams up with Marvel on a jewellery and figurine collection

Swarovski has collaborated with Marvel on a jewellery and home collection inspired by Marvel comic book characters, including Black Panther and Captain Marvel. The Austrian crystal maker has created eight jewellery pieces, five crystal figurines and a set of stickers inspired by Spider-Man, Black Panther, Captain Marvel, Iron Man and the Hulk....

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Swarovski names David Wielemans as chief financial officer

As of April 2023, David Wielemans will join Swarovski as the new chief financial officer and member of Swarovski’s executive committee. Based in Männedorf, Switzerland, Wielemans will report to the company’s chief executive officer Alexis Nasard. In this role, Wielemans is replacing Frederik Westring, currently CFO on an interim basis, who will...

Fashion |In Pictures

Swarovski announces partnership with Dover Street Market Paris

Swarovski has unveiled a new partnership with Dover Street Market Paris to help nurture “some of the most creative emerging talents in fashion”. Swarovski has worked with the retailer’s creative hub, Dover Street Market Paris Brand Development, to create a sparkling limited-edition collection of clothing, footwear and accessories with Weinsanto,...

Fashion

Swarovski unveils tiara for the 2023 Vienna Opera Ball

Swarovski has unveiled the tiara designed for the Vienna Opera Ball 2023, which will be worn by each of the 144 debutantes at the event on February 16. The Vienna Opera Ball is one of the most prestigious cultural events in the Austrian calendar, and the Swarovski tiara will be the centrepiece of the opening ceremony. This year’s design is...

Fashion |In Pictures

Swarovski and Golden Goose unveil crystalised sneakers

Swarovski’s platform for collaborations the ‘Swarovski Creators Lab’ has teamed up with sneaker brand Golden Goose to launch a limited-edition collection embellished with Swarovski Crystals. The collection includes two new versions of Golden Goose’s signature Super-Star sneakers, inspired by the skate scene in California, which have been covered...