Swarovski news and archive

Swarovski names Ariana Grande as brand ambassador

Luxury crystal jewellery brand Swarovski has named singer-songwriter Ariana Grande as its new ambassador and face of the brand. In a statement, Swarovski said the partnership would be officially launched with the brand’s holiday campaign for 2024. Giovanna Engelbert, global creative director at Swarovski, said: “Ariana’s charisma and positive...

Business

Swarovski returns to profitability in 2023

The family-owned Swarovski Crystal Business posted growth of 4 percent to 1,832 million euros for the year 2023 and a 10 percent like-for-like increase amid a slowing luxury market, and a volatile geopolitical and macro-economic environment. The company said in a statement that EBIT before restructuring costs returned to positive territory for...

Fashion |In Pictures

Swarovski teams up with Marvel on a jewellery and figurine collection

Swarovski has collaborated with Marvel on a jewellery and home collection inspired by Marvel comic book characters, including Black Panther and Captain Marvel. The Austrian crystal maker has created eight jewellery pieces, five crystal figurines and a set of stickers inspired by Spider-Man, Black Panther, Captain Marvel, Iron Man and the Hulk....

Business

Swarovski names David Wielemans as chief financial officer

As of April 2023, David Wielemans will join Swarovski as the new chief financial officer and member of Swarovski’s executive committee. Based in Männedorf, Switzerland, Wielemans will report to the company’s chief executive officer Alexis Nasard. In this role, Wielemans is replacing Frederik Westring, currently CFO on an interim basis, who will...

Fashion |In Pictures

Swarovski announces partnership with Dover Street Market Paris

Swarovski has unveiled a new partnership with Dover Street Market Paris to help nurture “some of the most creative emerging talents in fashion”. Swarovski has worked with the retailer’s creative hub, Dover Street Market Paris Brand Development, to create a sparkling limited-edition collection of clothing, footwear and accessories with Weinsanto,...

Fashion

Swarovski unveils tiara for the 2023 Vienna Opera Ball

Swarovski has unveiled the tiara designed for the Vienna Opera Ball 2023, which will be worn by each of the 144 debutantes at the event on February 16. The Vienna Opera Ball is one of the most prestigious cultural events in the Austrian calendar, and the Swarovski tiara will be the centrepiece of the opening ceremony. This year’s design is...

Fashion |In Pictures

Swarovski and Golden Goose unveil crystalised sneakers

Swarovski’s platform for collaborations the ‘Swarovski Creators Lab’ has teamed up with sneaker brand Golden Goose to launch a limited-edition collection embellished with Swarovski Crystals. The collection includes two new versions of Golden Goose’s signature Super-Star sneakers, inspired by the skate scene in California, which have been covered...

Business

Swarovski secures 10-year licensing deal with EssilorLuxottica

Jewellery giant Swarovski has signed a new licensing deal with EssilorLuxottica, handing over the rights for the design, manufacture and distribution of Swarovski Eyewear to the Italian-French firm. The 10-year agreement will be in effect until December 31, 2028, with an automatic renewal option of a further five years. The first collection...

Fashion |In Pictures

Swarovski unveils collaboration with American luxury label Abc.

Swarovski Creators Lab have unveiled a new ready-to-wear collaboration with American luxury label Abc. (Advisory Board Crystals), founded by the duo and couple Heather Haber and Remington Guest. The limited-edition collection marks Swarovski’s first ready-to-wear partnership and features sweatshirts, sweatpants, and hats designed to “embrace the...

Fashion |Jewellery

Swarovski rolls out lab-grown diamonds across the US

Swarovski has confirmed that it is rolling out its lab-grown diamond collection ‘Created Diamonds’ in 200 stores in the US and Canada over the next year and online from November. The news follows a successful pilot in key locations across the US, where the collections have exceeded sales expectations. The Austrian crystal house has been offering...

Business|People Featured

Swarovski names Alexis Nasard as CEO

Swarovski has named Alexis Nasard as the company’s first external chief executive, as it continues to transition from a family-managed to a family-owned business. The change in leadership will be effective from July 4 and marks the first time that a chief executive has been appointed from outside the Swarovski family in the luxury brand’s...

Fashion

Bella Hadid revealed as face of new Swarovski campaign

Swarovski has unveiled a new campaign starring supermodel Bella Hadid consisting of a series of portraits aimed to capture “the transformative and versatile nature of Swarovski Crystals”. Created by creative director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, Hadid is centred as the muse of the campaign, which looked to...