Wills Lifestyle news and archive

New Delhi gets new Wills Lifestyle store

Wills Lifestyle has opened a new store in Delhi with a new retail identity and design concept. The new design elements include visually enhanced facade, with the brand's signage mounted on the glass storefront. The store has been enhanced to appeal to shoppers through visual merchandising elements such as nesting tables, props and upgraded...

Retail

Wills Lifestyle, John Players widens retail spread

ITC has established a nationwide retail presence through Wills Lifestyle and John Players. Launched in 2000, Wills Lifestyle stands for the core values of elegance, sophistication and exclusivity. Wills Lifestyle has made great advances in bringing the best of fashion delivered through top notch craftsmanship to customers over the years, be it...

Fashion

Wills Lifestyle speaks fashion through drones

Wills Lifestyle has become the first fashion retail brand to introduce flying mannequins to showcase its new collection. Drones are being used to demonstrate features of light and wearable fabrics in Wills Lifestyle’s autumn/winter ’16 collection. The build-up for the Flying Fashion has already created a phenomenal buzz with the social media...

Retail

ITC jumps onto online world for lifestyle business growth

ITC Group has jumped onto the online marketplace bandwagon to push its lifestyle retail business especially its apparel brand John Players, which it plans to expand into newer categories. The group is planning to introduce the brand in categories such as footwear, eyewear, backpacks and bags which will be sold through the online marketplace. The...

Fashion

Wills Lifestyle wins Consumer Superbrand of 2015

Wills Lifestyle, ITC’s premium fashion brand, is the winner of Consumer Superbrand of 2015. It beat other premium brands vying for this coveted award. Lifestyle has been at the forefront of introducing fashion trends the last 15 years. Superbrands India is an autonomous body which honours the most successful Indian consumer brands after a...

Retail

Wills Lifestyle to open 20 stores every year

ITC-owned Wills Lifestyle, which completes 15 years of its journey this year, plans to open 20 stores every year for the next three years. As of now, there are 109 Wills Lifestyle stores across 50 Indian cities. The collection is also available across all leading departmental stores, MBOs and all leading online fashion platforms. The company...

Apparel

Myntra introduces Wills Lifestyle merchandise

Online shopping platform, Myntra.com has associated with ITC’s premium fashion brand, Wills Lifestyle to retail its sophisticated and exclusive signature line. The exquisite collection from India’s leading designers for Wills Lifestyle will be featured on Myntra’s exclusive ‘Premium Corner’ and can be shopped from Myntra's website. Myntra...

Apparel

Wills Lifestyle to expand into Tier II cities

ITC’s brand Wills Lifestyle has inked a tie-up with Franchise India, which would enable it to expand its network into Tier II towns. ITC is one of the largest corporate houses of India which has diversified into several businesses from FMCG to hotels and apparels. Wills Lifestyle, a leading apparel brand from the group, has been established over...

Fashion

WIFW: Where business meets glamour

The 20th edition of Wills Lifestyle India Fashion Week (WIFW) which wrapped up in Delhi recently struck a chord once more for being the perfect blend of glitz, glamour and business. Touted as Asia's biggest business fashion extravaganza, the shows at WIFW had everything -- glamour, craft, embroidery, Indian culture, tradition and drama -- all...

Apparel

WIFW proves to be another pure biz event

As reiterated by Sunil Sethi, President, FDCI, time and again, even the spring-summer season of Wills Lifestyle India Fashion Week that ended on October 10, 2012 proved to be a pure business event with many young designers getting buyers attention from around the globe. Their unique design aesthetics and out-of-the-box presentation wowed the...

Trends

Art Deco the Ritu Kumar way

Inspired by the popular 'Art Deco' movement, the dual collection by versatile designer Ritu Kumar brought the curtains down on the Spring/Summer 2013 season of Wills Lifestyle India Fashion Week (WIFW). Completing 45 years of rich journey in the fashion world the collection was a juxtaposition of old and new. She started off by displaying ‘The...

Apparel

Wills Lifestyle unveils new formal line for men

Wills Lifestyle, ITC’s premium fashion brand has unveiled a new range of summer collection in fashion formals from its popular Wills Classic collection for men. The finest collection – Luxuria is a combination of meticulous craftsmanship providing a luxurious feel to the wearer’s senses. Fine detailing of nearly invisible seams, 2/120s count...